7 Things You Probably Don’t Know About Le Vian

The Great Neck, N.Y.-based jewelry manufacturer traces its roots to 18th century Persia

Y. Read on to discover seven obscure facts about the prolific manufacturer that may surprise you. But if you think you know the brand, think again.

Y.

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1.

By the same token, Best Place To Buy (https://www.rrpdiamonds.com/) Diamonds In Dallas (diamonds.backtoglamour.com) he grew equally enamored with tanzanite. In the 1980s, about a decade after the blue-violet gem was discovered in Tanzania, in the shadow of Mount Kilimanjaro, he sent one of his sons to the country to arrange an export deal with the miners in a legendary plot known as Block C.

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“My father had a safe and took the best of the best stones and put them in there,” he said. “He said one day they would be hard to find.”

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A Le Vian Couture necklace and matching earrings featuring the deeply saturated tanzanite gems the company sourced direct in Tanzania

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2. “I realized jewelry is not just a luxury-it’s their legacy. It passes through generations over centuries. That persuaded me.”

Eddie joined the family business as a salesperson. “So we said we’d invest a lot of money each year into new product development.” “I realized there were two types of jewelry back then: good stuff geared for the top 1 percent, and the junk, geared for the 99 percent,” he said. My thinking was that we would make things with genuine gems, target gems found only in one place that would later become more valuable, focus on handcraftsmanship, certify everything, and work on tighter margins to bring it to more households. “I felt that’s where our contribution could be.

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The 4.5 ct. Burmese ruby ring that Eddie LeVian’s grandmother wore; the cushion-cut stone dates to the 1700s, but the Art Deco ring was manufactured in 1922 (photo courtesy of Le Vian)

3.e., Thailand for cutting stones, Italy for gold work) to dictate which pieces are made where.

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4. He says about a hundred people take him up on the offer.

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5. “If they fall in love with the jewelry, they have to buy it.

C., on Oct. 18 (photo courtesy of Le Vian)

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6. The company’s trademark way of describing its gems is called “LeVianese.” We feel the biggest damage to the business has been this commoditization. Before the company popularized the stones, they were considered little more than rubbish.

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7. The quartz-powered watches retail from $1,000 to $8,000.