How to Buy a Lab Diamond Ring: A Step by Step Guide

Made of the same carbon as traditional earth-mined diamonds, lab created diamonds allow consumers to focus on the beauty of the diamond at an affordable price. Lab grown diamonds cost up to 20-40% less than traditionally mined diamonds. Another plus is, lab grown diamond engagement rings can be found with the same cut, clarity, color, and carat weight as traditional favorites. A three carat diamond can be grown in approximately one month.

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There is a growing trend in the diamond engagement marketplace toward the purchase of lab created diamond engagement rings. Although the most popular style of lab created diamond engagement ring is the single, round, clear, solitaire diamond type, there are a wide variety of options for the creative engagement ring buyer. The great news is that lab diamonds are now available in a variety of styles and sizes, making them a great alternative to natural diamonds.

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Lab diamonds offer great value for money. For example, fancy shapes such as princess, emerald, and cushion might be slightly more expensive as they are easier to cut from lab grown diamonds than natural rough from the earth. Carat size and shape play a part in the price you pay when you buy lab made diamonds. The pricing rules that apply to natural diamonds are not the same as those applied to lab grown diamonds. As a general rule, you will pay less for man-made gems than you would for mined ones, even though the quality is of the same high standard.

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Lab diamonds are created in a controlled laboratory, rather than grown beneath the earth’s surface. Lab diamonds are produced in high-pressure chambers at a high temperature (resembling the earth’s crust). Moreover, they are just as stunning as their natural counterparts. Once grown, these diamond seeds will become man-made stones that will have the same chemical and optical look as natural stones.

To start your hunt for the best lab created ring, you would want to follow these eight steps:

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– Establish a budget
– Decide on the perfect moment
– Research ring styles
– Decide on a gem shape
– Know the 4 C’s: Carat, Cut, Color, and Clarity
– Get familiar with: Finish, fluorescence, and proportions
– Select a trustworthy jeweler
– Order the ring

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Read further to get the details to our tips and advice!

Budgeting

As with any major purchase, you will want to be mindful of what you can afford. Overpaying for your first major purchase together establishes an unrealistic perception of life together, and may establish an undue burden on your growing relationship. Although a diamond engagement ring is a symbol of your enduring love and commitment to your partner, it should be bound by the reality of the life you intend to live together.

To set a realistic budget, you will want to research the cost of the average lab grown diamond engagement ring costs. You can expect the cost of a lab grown diamond to be considerably less than a traditional natural mined diamond. Don’t worry, in this guide, we will spend some time explaining the importance of carat size, cut, color, and clarity in your jewelry choice. Side tip, try to focus on the characteristics that matter most to you and use those to set your expectations about the price.

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Choosing the Perfect Moment

Do you imagine going down on one knee to propose, surrounded by the first blooms of spring? Be mindful of the amount of time it will take the jeweler to make your ring, as well as the amount of time needed for delivery. Think about how you want your proposal to be retold. Let your romantic side out. Once you have decided on a proposal setting and date, give yourself time to research, shop, and buy your lab created diamond engagement ring.

Engagement Ring Styles

Consider your partner’s style. Knowing your partner’s aesthetic taste will help you find the perfect fit for the single most important piece of jewelry you are likely to buy. Ask for advice from friends and family or take a look at her clothing taste or jewelry taste for insight. A traditional bride is often expecting a single, brilliant, round stone set in a simple, or not so simple, band. The shape of the diamond you are looking for will be influenced by your partner’s personal taste. However, a dainty marquise or a bold princess cut stone might be your partner’s ideal.

Deciding Gemstone Shape(s)

The price of your lab created diamond engagement ring will depend on the carat size, cut, color, and clarity of the gem you are considering. Other elements of your engagement ring. For something with elegant sophistication, something like an emerald cut will have gorgeous appeal. Common shapes for lab diamond rings include round, oval, princess and cushions. Choose a brilliant cut diamond for the maximum amount of sparkle and shine. The first decision should be the shape as this will establish the style. Once you establish the shape of your gemstone, you can determine the specifics. You will also find that some ring styles only work with specific gemstone shapes.

The 4 C’s

The carat size, cut, color, and clarity of your ring will establish the visual presence of your diamond engagement ring. The certificate will include all the grades as they relate to the 4C’s. For larger diamond sizes, the certificate also includes a plot of the inclusions that are visible on the diamond. Ensure that you read these notes to avoid diamonds that are hazy, milky or don’t have adequate sparkle. Like your love, your lab created diamond engagement ring is a balance of elements. Lastly, you can also see the diamond graders notes.

Carat

Shape of a diamond with each other.

The carat, or size, of your stone, will have a large bearing on the cost of your lab created diamond engagement ring. “D” shows that the white diamond has no color, whereas “Z” indicates that the gem has a distinct yellow hue. Shape of a diamond with each other. One might mix the cut. However, the cut of a diamond refers to its proportions. Gemologists grade a diamond’s angles and symmetry, which amount to its cut, from “Poor” to “Ideal” and sometimes, to “Excellent. Remember, a clear, well-cut gem with warm color may make up for some of the lost impact when you choose to reduce the diamond carat size. Depending on the style you get, the color of your center diamond can matter more or less. For example, a halo style diamond ring would prompt a “D” colorless diamond because there are surrounding accent diamonds exaggerating the center stone.

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Clarity

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Lastly, clarity, which is graded from “I” included, to “FL” flawless. It is always best to leave clarity grading with expert gemologists. The clarity of a diamond takes into consideration its flaws. Many of which can only be seen with magnification. Imperfections in stones can be external and internal.

Beyond the 4 C’s: Finish, Fluorescence, and Proportions

Finish: Symmetry

The symmetry of a diamond is associated with its facets. Diamonds that have more uniform facet sizes and shapes, will be more symmetrical. If one facet is out of place, a diamond would not sparkle as brilliantly because cut grade and light refraction will be lower. When a diamond is cut, the products are flat surfaces called facets, which enhance the performance of light.

Finish: Polish

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Light performance is dependent on the smoothness of facet surfaces. Defects as such will result in less scintillation. Radiant sparkle from a diamond stone. What one should avoid are striated polish lines or facet surfaces with grooves.

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Fluorescence

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A diamond fluorescence scale ranges from “None” to “Strong. If you have any questions feel free to contact us. Keep in mind, fluorescence is neither good nor bad. Moreover, it does not affect a diamond’s authenticity or sparkle.

Proportions: Table and Depth

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A certification report might also provide a detailed overview of diamond proportions, including:

Table

How light enters and moves through a diamond is called refraction. This is worth noting because a bigger diamond table makes a diamond look larger. The part of a diamond that experiences the most refraction is the diamond table, which is the largest facet of a diamond. When a diamond table is bigger in size, the more light can enter, and then reflect and escape the diamond.

Depth

Depth is measured from the top at the diamond table, to the bottom point of the diamond called the culet. We recommend talking to a reputable jeweler or expert gemologist. Experts try to avoid diamonds with more depth or a bigger distance from table to culet. Depending on a diamond cut, one can truly know the ideal depth for a diamond. This height measurement is crucial when it comes to overall visual performance. Conversely, diamonds with less depth, or shorter distance from table to culet, will also negatively impact visual performance.

Selecting the Right Jeweler

Trying to find the best place to buy lab grown diamonds? With skill and care, high quality lab grown diamonds can be transformed into beautiful items of jewelry, ready to be snapped up by eager consumers. Do the research you need to make yourself comfortable working with your jeweler, whether online or offline. Ensure that the jeweler is reputable by verifying reviews, contacting them with questions, and seeing they offer a reasonable return and warranty policy. Well, you’re in luck, as these little beauties are increasingly used by jewelry makers across the globe.

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To veer on the safe side, see if your jeweler provides certification for lab diamonds. Other aspects like appraisals, free engraving, and cleaning services are also nice to have.

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Ordering the Ring

Once you’re comfortable with your choice, you may wish to get a second opinion. As this is a major life purchase, you may want to include your significant other in some, or all, of the decisions regarding the purchase of your lab made diamond ring. Good luck! Be sure to take the size from a ring that she wears on her ring finger to ensure the right fit. In general, try to find our her ring size using our handy size chart or by using a ring sizer with a current piece of jewelry that she has. However, if you are going for a grand romantic surprise, you may wish to get the opinion of a close friend or family member, or even a gemologist.

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FAQs

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What is a lab diamond ring?

Where to buy a lab diamond engagement ring?

What is a lab grown diamond?

A lab grown diamond is a diamond that is ‘grown’ and not mined. They cost 20-40% less than mined diamonds, but are optically, physically, and chemically the same. They are made of the same carbon as traditional earth-mined diamonds and have the same physical, chemical and optical properties that make them absolutely real.

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2025 Diamond Store Reviews

Rare Carat

– Over 1 million diamonds available
– Prices range from $350 to over $2M
– Both natural and lab-created diamonds
– Wholesalers and jewelers compete for your business
– No commissioned salespeople
– Easy to view certifications
– Free chat with experienced gemologists on staff
– Price matching with other diamond stores
– Free insured shipping
– 30-day returns
– One free resizing on rings within 90 days
– “A+” rated and accredited by the BBB
– Thousands of 5-star reviews from customers

Rare Carat has only been in business for a few years, but they’ve already taken the world of diamonds by storm. In November 2022, they even sold a record-breaking 21-carat, $2.5 million stone.

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Compete for your business

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Rare Carat’s business model is different from most diamond retailers, and that means better prices for customers. They source their 1,000,000+ gemstones from more than 150 wholesalers and jewelers who all compete for your business. With no in-person inventory, Rare Carat saves on overhead, passing that savings along to you.

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Perfect for diamond experts and newbies alike

While you’ll certainly find what you’re looking for if you’re a diamond expert, you’ll also have no trouble if you’re brand new to all things sparkling and shiny. There’s also an 8-step guide that takes a fun, no-nonsense approach to explaining the process of choosing a diamond or a ring (and we’re glad that the very first one includes encouragement to set a realistic budget outside of any societal expectations or peer pressures). You can either jump in and start setting the filters to narrow down the diamonds to fit your parameters (carats, clarity, cut, and so forth), or you can take the one-minute quiz to be fast-tracked to the stones most suitable for what you have in mind – with a little bit of guidance.

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Buy loose diamonds or have them set, your choice

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Whether you’re shopping for a complete ring/set, loose diamonds, or some other kind of diamond jewelry, Rare Carat can help you get it: there’s no forcing you into putting a diamond into a setting or assuming that all you want is an engagement ring. You’re in the driver’s seat here. (But, if you are shopping for a ring, don’t miss the neat tool that lets you take a photo of your hand – or your beloved’s – and see how different rings would look on it).

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Easy-to-use tools and live help available with no pressure to buy

Rare Carat uses an innovative blend of input from experienced gemologists and AI tools to value every diamond they feature. And, at any time, you can click to live chat with a gemologist to get help: it’ll show the expert where you were browsing, and you can take the conversation from there to anywhere you like. You’ll see that as a green quality score with 18 comparison points; the best stones will be a perfect 18/18, and there are plenty of those on offer here. There are no commissioned salespeople at Rare Carat, so you don’t have to worry that there’ll be any pressure as you talk to their reps.

It’s all in the details

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When you’ve selected a diamond you like, you’ll have a vast array of details to look over, if you’re the type that gets deep into the nitty-gritty. This includes the wholesaler or jeweler where your diamond is being sourced from, a 360° view, any available certifications (usually GIA and IGI, but you may see others as well), and how the pricing compares with Rare Carats fair market estimate.

Price matching and other perks

But wait, there’s more! You’ll also get free insured shipping, 30-day returns, and one free ring resizing (if you’re not buying just a loose diamond or having it set as earrings or a pendant) within 90 days. Thousands of five-star reviews would say you’ll get nothing but top-notch attention here. Selection? Best we’ve found. Service? Value? Unquestionable. We’re beyond thrilled to give Rare Carat our #1 ranking among diamond stores, and we recommend that you make it your very first (and maybe only) stop when shopping for your next bit of bling. If you find a similar diamond through another store, reach out to Rare Carat and they’ll price match it with one in their inventory.

First, you’ll need to decide between a natural or lab-created diamond.

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Boasting an inventory of over 300,000 diamonds, encompassing both natural and lab-created stones, you’re sure to find the perfect gem to adorn your unique jewelry piece. Keep in mind that synthetic stones are often more budget-friendly while offering identical visual quality and chemical properties to natural diamonds. Although this diamond store might not be a household name, it brings over two decades of experience to the table. Next, specify your preferences for shape, cut quality, color, carat, clarity, and price. First, you’ll need to decide between a natural or lab-created diamond. You might even get a little confused if you’re shopping several of those stores and trying to compare between them.

Check out the real-time inspection service

Once you’ve discovered a diamond that captures your interest, a wealth of information about the stone becomes readily available, from its certification to a representation of how it will appear when adorning someone’s hand. It’s like having your very own personal diamond expert at your disposal. From classic side stone and solitaire styles to unique designs, such as tension mounting or designer settings, the selection is bound to have something to suit your taste. While most images showcase the settings in white gold, you’ll have other options to explore once you’ve made your selection, such as yellow gold, rose gold, or platinum. Even for less common shapes like octagon, you’ll find nearly 275 choices. Once you’ve selected a diamond, you have three options: add a setting, add a pendant, or add to your cart. During this interactive session, they will guide you through the stone’s specifications, the grading certificate, and any noteworthy attributes.

Delivery timeframes are spelled out

Delivery expectations are clearly outlined; usually, when purchasing just a loose stone, you can anticipate delivery within 3-5 business days. However, delivery times may vary when the diamond is mounted into a setting. After choosing the stone and its setting, the guaranteed delivery time will be displayed (or, if you’re buying the diamond as a loose stone, the shipping date is already shown on the listing page).

Settings are worth waiting for

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While it may sometimes be a month in advance due to the time required for their jewelers to set the stone, the wait is likely to be well worth it. Our enthusiastic recommendation as an incredible place to shop for your next diamond. Glance through the reviews below the settings to see what other customers have to say about the ring, along with numerous photos. It’s clear why this store gets one of our highest rankings.

Blue Nile

– Just under 300,000 diamonds
– Prices range from $290 to $828,000
– Pioneer in the online diamond retail industry
– Live inspection with a gemologist on demand
– Complimentary resizing within the first year
– Price matching
– All loose diamonds are GIA certified
– Free shipping and returns

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Purchasing loose diamonds online might seem daunting, but it doesn’t have to be. We were pleased to see that this diamond store has upgraded its website to include a drag-to-view image for every stone, so that you can see each diamond from multiple angles. Nonetheless, despite their shared brand lineage, each retailer possesses unique characteristics that set it apart from the rest. Consequently, you’re likely to encounter a considerable resemblance in the layout and structure of these storefronts. You’ll find the usual choices like shape, price, and carat size, but if you’re in a hurry, there’s a “quick ship diamonds” option to expedite the process. In fact, when shopping across these stores and attempting to draw comparisons, you might find yourself slightly puzzled.

Free consultations with expert gemologists

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But, our favorite feature of shopping for diamonds at Blue Nile is probably the “consult an expert” button. Just enter your name and email to be connected with a gemologist, live and in person, to go over the diamond you’re looking at and get answers for any questions you may have. That makes Blue Nile especially accessible for anyone who feels unsure of the diamond-buying process.

Choose from over 1,000 settings or buy the stone solo

When you’ve found your dream diamond and clicked “select this diamond,” you’ll specify whether it’s intended for a ring, pendant, or simply as a loose stone in your basket. Whether your style leans towards the traditional or modern, you’ll undoubtedly find a design to cherish (we particularly liked the Marquise and Round Cluster Array as well as the Dot Dash Split Shank setting). Blue Nile offers a captivating selection of settings, particularly for engagement rings. For instance, when we selected a traditional round-cut stone, we discovered more than 1,000 matching settings, making it easy to identify options with varying metals, matching wedding bands, or those currently on sale.

Free shipping on both loose stones and jewelry

As you piece together your jewelry, you’ll be provided with an estimated delivery date; or, if you’re just buying a diamond on its own, look for the estimated shipping date at the top of the stone’s listing. While it may take several weeks, or even up to a month, for your ring or pendant to be crafted and delivered, rest assured that shipping comes at no cost.

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Many complimentary services here

In fact, “free” is a recurring theme at Blue Nile: not only do they offer free shipping (which includes the option to have your diamond sent to a “hold for pickup” location), but also complimentary resizing, returns, cleaning and servicing, and even a lifetime warranty (with some restrictions, of course). To confirm, take a glance at customer reviews on the jewelry settings that capture your interest, and scroll down the page to revel in the creativity people pour into their selections for their loved ones (or themselves, why not?). Although they’ve been slightly outpaced by a newer diamond store on the market, this retailer is still a world-class choice for buying loose stones, rings, or pendants for a one-of-a-kind piece you’ll love for years to come.

Ritani

– Over 200,000 diamonds
– Prices range from $188 to over $2M
– Natural and lab-created diamonds available
– HD video/images of some stones available online
– Free in-store preview on loose diamonds and engagement rings
– Free 30-day returns
– Free shipping on every order
– “A+” rated and accredited by the BBB

Established in 1999, Ritani is renowned for its meticulously crafted, New York-made jewelry, epitomizing exceptional quality as the exact opposite of “generic mass production”. And, when it comes to diamonds, you’ve got so many choices here: over 200,000 options in both natural and lab-created gemstones, ranging in price from the lowest of low ($188) to the highest of high (over $2,000,000). You can view all of their gemstones in grid view or list view; we prefer the list option to see the most information at once. In fact, most of the diamond stores you’ll shop at do the same thing: they offer diamonds that are sold through third-party suppliers, essentially “white labeling” what you’re browsing as you shop. Why does that matter? You may find the diamond of your dreams and click the “buy” button, only to find out that the stone is no longer available (*cue wah wah horns*).

Completely transparent pricing

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Another area of transparency that we love is the cost breakdown for every diamond. Ritani spells it out right on every stone’s listing. If you go to the appointment and decide you don’t want to buy, there’s no pressure or further obligation. Ever wondered how much the stone actually costs. How much the diamond store marks it up?

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Free shipping and 30-day returns

If you’re ready to just jump in and go without a preview, you’ll get free shipping on your diamond, and you’ll have 30 days to make any returns.

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Plenty of positive customer feedback but less so from diamond experts

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Ritani boasts a generally strong reputation, exemplified by an “A+” rating and accreditation from the Better Business Bureau. Customer feedback varies slightly depending on the source: Trustpilot reveals a 3.7-star average from over 550 reviews, while Reviews.io presents a more favorable 4.4/5-star average across 445+ ratings. These reviews typically touch upon customer service, jewelry quality, and delivery. Notably, these issues appear more frequently among customers with higher expertise levels in areas like diamond cut, clarity, and setting intricacies, though the average consumer may never notice the difference. This includes providing videos and photos of many diamonds, along with the option for an in-person preview or gemologist analysis before finalizing your purchase. Most customers express satisfaction with these aspects, but occasional instances suggest areas for improvement. They understand the apprehension that can come with online diamond purchases, and they take extensive measures to ensure you feel confident rather than uncertain.

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REEDS

– Thousands of diamonds available
– Prices range from $308 to $50,000+
– Lab-grown and natural diamonds available
– Over 75 years in business
– “A+” rated and accredited by the BBB
– Free shipping in the continental US
– 30-day return policy

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In operation since 1946 and still family-run, REEDS is dedicated to delivering an outstanding diamond-shopping journey to all its patrons. With physical stores in 13 states, concentrated in the Southern and Eastern regions, REEDS extends its extensive gemstone collection to everyone through their online platform.

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Take the quiz

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If you’re not sure what you want, start with the REEDS diamond finder quiz. Of course, you can also just browse all available diamonds and choose those filters there as well. It’ll pop up as soon as you visit the Loose Diamonds page, and you’ll be asked to indicate your preferences for shape, cut, clarity, budget, and so on.

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Filters tend to get “stuck”

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But, be aware that when you apply those filters, they’re relatively “sticky”: in other words, if you try to go back to the beginning for a reset, you’ll probably still be shown only the diamonds that fit your initial profile. REEDS also doesn’t come out and say exactly how many diamonds they have in their inventory, but we’re guessing it’s in the thousands, with prices going from a bargain $308 up to $50,000+.

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Check out the perks

REEDS also offers quite a few additional perks for diamond shoppers. You also have the opportunity to schedule an in-person or virtual appointment with a jeweler, should you have any questions about the stone you’re buying, the setting you’re considering, and so on.

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Take a look at what REEDS has to offer

REEDS offers a unique blend of extensive diamond choices akin to large retailers while maintaining the personalized attention and service that’s characteristic of a local boutique. While we wish the diamond search interface were a little more intuitive to use, this store is still an excellent destination for all your gemstone desires, leaving you with every reason to explore their offerings.

Gems NY

– Over 130,000 diamonds
– Prices range from $207 to $1.9M
– Both natural and lab-created diamonds available
– Easy to view certifications (mostly GIA)
– Most stones have 360° view
– Free shipping
– Free 30-day returns
– Free ring resizing within three months of purchase
– Lifetime warranty
– In business for over 25 years
– “A+” rated and accredited by the BBB

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Gems NY is based in the Diamond District of the Big Apple and has more than 25 years of experience as a gemstone wholesaler. When you buy your diamonds here, you’ll get a nice set of perks, including free shipping, free returns within 30 days, a lifetime warranty on jewelry, and, if your diamond purchase involves a ring, you get free resizing in the first three months after you buy it.

Props for having an easy-to-search inventory

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This diamond store gives you access to quite a few diamonds: there are more than 130,000 lab-created and natural stones in their online inventory, ranging in price from $207 to nearly $2 million. We still recommend you take advantage of the filters, though, so that you don’t get stuck browsing forever. And, the inventory is easy to shop. Unlike some stores that seem to default to round stones (making it hard to see multiple shapes at a time), Gems NY lets you see everything at once.

Use the compare and recently viewed tabs to your advantage

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Mark any diamonds you like with the “Compare” star; those will be saved in that tab for you. There’s another tab for any diamonds you’ve recently viewed, so in case you forget to mark one, you can find it again later.

While you can absolutely do that here, you can also add any stone you like to a pendant or just add the diamond on its own to your online shopping bag. If you’re thinking of designing a one-of-a-kind jewelry piece with a diamond (or several… or even with other gemstones), fill out the custom form with your ideas (even upload a sketch or a photo if you have one) and they’ll get back to you with a quote. Although this diamond store doesn’t have the thousands and thousands of reviews you might see for competitor retailers, it can still brag about its “A+” rating and accreditation from the Better Business Bureau, with zero complaints filed in the last three years. And, in most places we found (like Trustpilot and Google Reviews), Gems NY tends to come in with an average rating of about 4.5 stars. Customers are especially enthusiastic about the end results of the design process here, naming specific reps for being helpful and going the extra mile to make sure their clients are getting the absolute best value for what they spend.

A few minor areas for improvement

But, there were a few aspects of using the Gems NY store that kept us from putting the diamond retailer a little higher in our rankings. For one, we found “jewelery” misspelled on the customization page. That’s kind of a big one for a diamond store to get right. Also, the ability to connect with a gemologist as we started the process of shopping wasn’t really featured: yes, anyone can click on the live chat button or make a call, but some rival diamond services make getting expert help feel much more accessible. No problem here.

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Shane Co

– About 14,000 diamonds available
– Prices range from $150 to $96,800
– Both lab-created and natural stones available
– Most stones are GSI or GIA-certified
– 360° view on some diamonds
– Free express shipping
– Free 60-day returns
– “A+” rated by the BBB
– In business for almost 100 years

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Since 1929, family-owned Shane Co has been delivering personalized attention to jewelry shoppers nationwide. There are almost two dozen in-person stores you can visit scattered throughout the US (in Colorado, Arizona, Minnesota, Utah, and a handful of additional states), but anyone can take advantage of browsing their online store as well.

Easy-peasy diamond shopping

Shopping for diamonds at Shane Co doesn’t get much simpler. As you browse the diamonds that match your settings, it’s easy to see which ones come with a 360° view (most do), a quick overview of the stone’s characteristics, and which certifications the diamond has. For one thing, you’re not forced to put your diamond in a setting here, unlike some diamond stores that assume you’re only looking for a gemstone to place in a ring. First, decide whether you want to browse natural or lab-created diamonds; there are about 7,000 of each kind in the inventory here. Just click on the “Add Loose Stone to Bag” link if you want to skip over the settings option. You’ll also see exactly when your diamond is likely to arrive (with free express shipping, even), or the estimated date you can have it delivered to a Shane Co store near you. Finally, your diamond comes with a 60-day return policy (where Shane Co provides the return shipping label at no cost to you) and a lifetime warranty on the stone itself.

That’s not bad.

Get… less for your money? quality of their gemstones. If you’ve got an untrained eye and you’re just buying something sparkly, that might not matter to you. There are a lot of customer-friendly perks that you might not get with every gemstone retailer, and we also appreciate the benefits of working with a jeweler that’s been in business for the better part of a century. The answer is “yes”, and that keeps Shane Co from earning one of our highest rankings – though it’s still a diamond store we’re happy to recommend in general. But, is it possible you could get a similar-quality diamond at a lower price somewhere else?

Fascinating Diamonds

Many customers who shop here come specifically for customized jewelry purchases, but you can also buy any of their natural or lab-grown diamonds individually and without a setting.

Advanced filtering capabilities

To navigate through the selection here, it’s best to use the available filters to refine your search. However, if you’re new to the world of gemstones, you may choose to stick with the basic filters. You can specify your preferences, including the diamond’s shape, clarity, cut quality, carat size, color, and price range.

That’s a huge downside compared with most retailers in our review, who put those reports right on each diamond’s listing. However, it’s important to be aware that a $20 fee is deducted from your refund to cover the shipping costs that were initially offered as “free. All of that feels pretty nickel-and-dime when you’re buying a diamond, especially if it’s on the higher end of the price spectrum.

Mixed feedback from clients

Still, there are customers who rave about their experience here, exemplified by an “A+” rating and accreditation from the Better Business Bureau and hundreds of five-star reviews on Google and Trustpilot. Although some third-party sites only had shopper feedback from 2018 and earlier, Google’s ratings were as recent as a few weeks prior to this review. Most of those talked about receiving excellent service from the Fascinating Diamonds team and being very satisfied with the diamond jewelry they purchased. It’s worth mentioning, though, that in a few places (mostly on websites designed for engaged couples), we spotted user-submitted photos that showed some less-than-quality construction on a few custom ring settings.

Good but not quite great

Generally speaking, Fascinating Diamonds is a “good enough” option for buying diamonds and jewelry. The selection is solid, the customer service is decent, and the overall reputation is no cause for concern. And yet, when looking at all of today’s most popular options among diamond stores, some of this retailer’s policies and practices keep it from measuring up to the highest-ranked companies on our list.

25 Karats

– Just over 8,800 diamonds
– Prices range from $260 to $164,000
– Both conflict-free natural and lab-grown diamonds sold here
– View available certifications (GIA, AGS, IGI)
– Based in the NY Diamond District
– Free FedEx ground shipping
– 60-day returns
– “A+” rated and accredited by the BBB

25 Karats is based in NYC’s Diamond District and has been in business for over 15 years. You’ll find some decent perks when shopping for your next gemstone here, including a selection of nearly 9,000 loose stones ranging in price from a bargain-basement $260 all the way up to a $164,000 stunner. All purchases come with free FedEx ground shipping (insured, of course) and 60-day returns.

Not easy to find what you’re looking for

However, finding loose diamonds here didn’t go as smoothly as we were expecting. First, it was difficult to find our way to the lab-grown diamonds that are theoretically on offer here; we had to click through several different links to get there.

Still, customer photos and comments are almost always favorable, with people saying this is a particularly good option for designing your own wedding rings and bands. Compared with rival retailers that show you every stone from multiple angles and sometimes with 360° video, this store’s lack of images is disappointing. However, customer feedback seems to be positive overall, especially if you’re hoping to create a unique ring for your proposal or wedding.

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While you’ll spot some jewelry options like earrings, the star of the show here is undoubtedly loose diamonds.

Searches don’t always show you everything on offer

Navigating the “loose diamonds search” feature on this site can sometimes be a bit tricky. Sorting by price, for instance, initially showed us a lowest-priced diamond of $450 and a highest-priced stone around $20,000; but, as we scrolled through several subsequent pages of results, we found loose diamonds in the $200,000 and up range. However, be prepared for results that may not always align perfectly. You have the freedom to select your preferred criteria, from cut and color to carats and cost, or a combination that suits your taste.

The company proudly shows off its 4.

Not bad, but doesn’t quite compete

But, your experience with this diamond store will not be as polished (like the pun?) as some of its rivals on our list.

Jared

– Over 102,000 diamonds
– Prices range from $204 to $1.” It is considered a more upscale counterpart to its sister brand, Kay Jewelers. While most people shop at this jewelry store in person, Jared offers an online selection of over 102,000 loose diamonds, including both lab-created and natural stones, providing customers with the opportunity to find the perfect diamond in any price range (namely from $204 to over $1 million).

Part of the Signet Jewelers family

To learn more about what makes Jared different, read on.

Right from the start, it’s important to note that Jared belongs to the group of four loose diamond retailers featured on our list that fall under the ownership of Signet Jewelers. Nevertheless, even though they share the same corporate parent, each retailer boasts distinctive attributes that differentiate it from the others. If you happen to explore multiple stores within this group and aim to make comparisons, you might experience some confusion. To learn more about what makes Jared different, read on. This means you’ll notice many similarities in how these online stores are organized.

Search and filter capabilities are standard

The filtering tools on the Jared website are easy to use and will be very familiar if you’ve shopped at Kay, James Allen, or Blue Nile. Set any criteria that matter to you, like price or clarity, and it’s straightforward to see which diamonds in the inventory are a good match.

Super Zoom

When you find a diamond of interest, Jared provides an actual view (usually labeled as Super Zoom), allowing you to rotate the stone to examine it from multiple angles. You can also access and download the IGI certification for the stone. Basic details about the diamond can be found under the Diamond Information heading, while more specific details are listed under Learn More About Your Diamond.

See stones’ certification paperwork easily

Most of the diamonds offered by Jared are certified by either the International Gemological Institute (IGI) or Gemological Institute of America (GIA). You can view a copy of each diamond’s certification on the Jared website, and you can also take that same information to the IGI or GIA website if you’d like to see it independently.

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At Jared, you no longer have the option to add the diamond to your shopping bag as a standalone item: you’ll instead be directed to choose a setting. However, the variety of settings offered may not be as extensive or unique as some other retailers. There were only about 90 to choose from at the time of our most recent visit, and many of the available settings tend to be white gold solitaire designs, with limited options in yellow gold. This could potentially lead to a less distinctive ring design, even if you have a unique diamond.

However, if you decide to exchange your diamond, this can only be done in-store. While it offers certain in-person advantages not found with online-only retailers, these benefits may not compensate for the more competitive prices available elsewhere. Nonetheless, the general sentiment from customers isn’t as enthusiastic as one would hope for a significant purchase like a diamond. The Better Business Bureau (BBB) gives parent company Signet Jewelers an “A+,” but it’s worth noting that there have been nearly 300 complaints registered against the company across its brand portfolio. Jared remains a viable option for purchasing diamonds, but only if you plan on using the gemstones for a ring.

Kay

Let’s delve into what you can expect. However, despite their shared corporate ownership, each retailer possesses its own unique features that help it distinguish itself from the rest (and not always in ways that are positive). Consequently, you’ll encounter a lot of uniformity in the overall structure and shopping experience with these online shops. Every diamond comes to life through the 360° view, allowing you to inspect it from all angles. It’s possible that if you’re exploring multiple stores within this group and attempting to draw comparisons, you might find it hard to remember which is which.

For one, their inventory now includes lab-created diamonds, bringing the total selection of stones to just under 100,000 with prices ranging from $1,220 to nearly $2M.

Diamonds in settings only, and even that’s limited

As you explore and discover a diamond here that captures your interest, you’ll find all the pertinent details: descriptions, specifications, certifications, and more. For instance, when we selected a heart-shaped stone, we were given no matching settings – and no obvious way to buy just the diamond and have it set somewhere else. Kay will even do the gift wrapping for free, if that’s not your forte either. That’s understandable: with something as expensive (and important) as a diamond ring, why not have it held safely for you instead of exposing it to porch pirates? You can also get a complimentary one-time resize on your diamond ring here: another perk of buying from a jeweler with retail locations nationwide.

Although these allegations were refuted, they still leave a lingering unease when contemplating a substantial investment like a diamond. Prices are often higher compared to their online counterparts, and shoppers have expressed dissatisfaction with the quality of completed rings and ring sets. In fact, when you go to the BBB listing for Signet and start skimming through the 700+ complaints there, almost all of them specifically mention Kay.

Say “no way” to Kay

We get it: it can be scary to purchase a diamond (especially as part of an engagement set) sight-unseen, and that makes Kay feel like a safe bet because they’ve got a location at a mall near you. Kay just doesn’t have much going for it other than the name recognition, and that’s not worth very much. However, we encourage you to get past that feeling and take a look at the higher-ranking diamond stores on our list – because you’ll not only get a diamond you love (with many more options for settings or even buying just the stone itself), but you’ll get much better service too.

From a consumer’s perspective, let me tell you that the majority of jewelry stores fall short on delivering high quality diamonds at fair prices and/or provide a great overall shopping experience. Doing so would greatly save you time. I’ve summarized the various options below. Enable you to make educated purchase decisions.

Our Top 6 Best Places to Buy a Diamond in 2022

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Where to Shop is Dependent on Your Needs

In my opinion, there isn’t a single best place to buy diamonds and the ideal vendor is dependent on what you are looking for. Read our summary on the corresponding company. Feel free to click on the links above.

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Well, you shouldn’t be. Here’s why…

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Going online beats buying in a physical store in every aspect of the shopping process.

From having a more transparent shopping experience to gaining access to wider diamond selections, you also get to see and compare diamonds down to the smallest details and away from a pressurized selling environment. Not only do you need to use a loupe correctly and deal with excessively bright lights, you also have someone breathing down your neck and eyeballing your every action.

Going online means there is no pressure to buy, no pushy salespeople to deal with and you get to buy a higher quality piece of jewelry at a fraction of retail prices because of lesser overheads. Get this, the larger selection of diamonds online enables you to cherry pick diamonds according to what you want without the need to compromise on your budget or specifications.

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In terms of sales policies, physical stores will come nowhere near to what online retailers offer in terms of money-back guarantee and risk free purchases. At the end of the day, finding a high quality diamond is way easier online compared to banging your head against the wall at a physical retailer.

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If you ever need any help in choosing the right diamond, feel free to drop me an email letting me know what you are looking for. Also, if you require a second opinion on a diamond, you can drop me a note too.

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James Allen – Best Place to Buy Fancy Shape Diamonds

Combined with a fuss-free and superb user interface, they deliver an impeccable shopping experience for every customer.

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Why JamesAllen.com is the Best Place to Buy Fancy Shape Diamonds

– 150,000+ certified conflict-free diamonds in 360° HD videos.
– Superb user-friendly interface and intuitive browsing. – Lifetime warranty of all jewelry products sold. – Exclusive CanadaMark online retailer. – Free shipping worldwide.
– 24/7 customer service (available via live chat, phone & email)
– Lifetime upgradecom. – Hassle free returns with 30 day money back guarantee.

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Here’s a sample listing from JamesAllen.com/wp-content/uploads/2018/01/oval-shape-diamond-for-sale.jpg” style=”max-width: 450px;”>

The ability to interact with the diamond at different magnifications enables you to make educated decisions.

Try it out for yourself and you will see why it’s so easy to fall in love with the website.

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James Allen is absolutely the best vendor when it comes to buying fancy shape diamonds like ovals, pears, hearts, cushions and Asschers. This is because a fancy shape diamond’s cut quality and performance can be deciphered via videos and ASET images (James Allen provides this on request).

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On top of that, James Allen has a broad inventory with good selections of fancy shapes across different sizes, specifications and caters to people with different budgets.

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In sharp contrast to what you will see in physical stores or other online retailers, you get total transparency in every step of the shopping process – from loose diamond selection all the way to designing your own jewelry.

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Head to JamesAllen.com to experience the Diamond Revolution. You get to spin actual diamonds in 360° HD and zoom in up to 40x to scrutinize them at the convenience of your home!

White Flash – Best Place For Ideal Diamonds & Designer Rings

White Flash is an online jeweler founded in 2000 and they are based in Houston, Texas. Their signature “A CUT ABOVE®” super ideal round and princess diamonds are internationally recognized as some of the most well cut diamonds in the world.

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Not only do they have a modern manufacturing facility and the capability to create fine jewelry with different levels of complexity, they are also an authorized retailer of some of the most well known designer brands in the industry like Tacori, Verragio, Ritani and many others.

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Why WhiteFlash.com is Great for Ideal Diamonds & Designer Brands

– Deep inventory of certified AGS/GIA ideal cut diamonds. – Diamonds cut for superlative light performance and precision. – Free Fedex delivery that is fully insured. – Lifetime 100% trade up benefit for signature diamonds. – Beautiful settings that are made with great craftsmanship. – Only retailer jeweler awarded with ISO 9000 – Quality Management. – 30 day returns and 1 year buyback guarantee. – Authorized retailer of well known designer ring brands. – Consistent winners of prestigious BBB Winner of Distinction awards.

White Flash specializes in super ideal cut diamonds that are crafted for light performance and sparkle. What makes them stand out is their deep inventory of in-house diamonds and their stringent standards of curating the best cut diamonds.

For my details, you can read my detailed review of White Flash and also view a box opening of an A Cut Above diamond I bought here.

Owning the diamonds instead of utilizing a virtual inventory (most online vendors list diamonds they don’t own) also enables them to capture analytical data on their diamonds (e.g. ASET, Idealscope, videos) and provide a higher level of service to their clients (e.g. provide comparison videos).

Sample listing of in-house loose diamond (A Cut Above)

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Analytical data for light performance and cut optics are readily available for all their in-house listings.

For a huge selection of GIA & AGS graded diamonds that are fully vetted and ready to ship today, click here to visit White Flash and browse for your perfect diamond today!

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Brian Gavin – Best Place For Super Ideal Cut Diamonds

Brian Gavin is a 5th generation diamond cutter with South African roots and well-known in the industry as a pioneer pushing the boundary of diamond cut quality. In 2009, he launched his company “Brian Gavin Diamonds” and started the production of a series of hearts and arrows ideal cut diamonds.

Why BrianGavinDiamonds.com is Good for Super Ideal Diamonds

– Every signature diamond is owned in-house and individually curated. – Lifetime upgrade benefit for signature diamonds. – Superb bench workmanship quality and custom designs. – 15 day inspection period & return. – Free international shipping with full insurance. – Availability of warm-colored super ideal cut diamonds (M-Z color). – Exclusive AGS000 ideal cut emerald diamonds. – Financing options available via Affirm. – Fluorescent diamonds with ideal cut quality and lower prices. – 1 year buyback policy. – Availability of super ideal cut fancy shape diamonds like the cushion & princess.

If you are in the market for a round, princess, cushion or emerald cut diamond and you are looking for the best of the best in terms of cut quality, look no further. Brian Gavin’s diamonds are consistently top notch and have the best possible sparkle.

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For an indepth review of their different signature lines of diamonds, click here to read the comprehensive analysis I performed on their diamonds.

What I love about their listing pages is that they provide various views of the diamonds under different lighting conditions. This allows you to see how the diamond actually interacts with light!

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Brian Gavin is a market leader and constantly innovating to create new product lines. In late 2017, he launched a newly minted signature line of AGS000 emerald cut diamonds that exhibited superb optics and contrast patterning.

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This groundbreaking launch revealed the first ever emerald cut diamonds which were consistently brighter than other emerald cut diamonds and were backed up with scientific evaluation of light performance by AGS.

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If you are someone looking for the best of the best, look no further. Click here to visit BrianGavinDiamonds.com to browse for super ideal cut loose diamonds certified by AGS and GIA.

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Leibish – Best Place to Buy Natural Fancy Color Diamonds

Leibish & Co. is the most recognized name in the industry when it comes to natural fancy color diamonds. Since the company was founded in 1979, they have built up a fantastic reputation and specialization in color diamonds of various hues, clarities, rarity and sizes.

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Why Leibish.com is the Best Place to Buy Fancy Color Diamonds

– World renowned fancy color diamond specialist. – Free insured international shipping. – Beautiful settings that are made with great craftsmanship. – Reputable and reliable GIA certification reports for color diamonds. – 2 year jewelry and service warranty. – Fancy color diamonds of every color and hue imaginable. – 30 day money back guarantee. – Professional appraisal report for purchased jewelry. – Exclusive Argyle diamonds acquired directly from tender.

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Most notably, Leibish has access to one of the most exquisite collection of Argyle diamonds which are highly sought after by collectors and investors alike. On top of that, Leibish and Co. also takes great pride in their excellent workmanship of their settings.

Check out the following video of a fancy intense yellow diamond ring I purchased from Leibish for my wife’s wedding anniversary. It’s absolutely stunning and very well made.

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Follow this link to read the entire review and view detailed photographs of my purchase…

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Leibish is the world’s premier specialist of colored diamonds that are 100% natural and untreated. Click here to browse through their handpicked selections of the finest colored diamonds!

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Brilliant Earth – Best Place to Buy Lab Grown Diamonds

Brilliant Earth is a leading company for ethically sourced and eco-friendly jewelry in the industry. From carefully curated suppliers to the use of recycled gold and platinum, they aim to develop a more ethical and sustainable jewelry industry through their business practices.

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Why BrilliantEarth.com is the Best Place to Buy Lab Created Diamonds

– Largest retailer of lab created diamonds in the world. – Free insured international shipping both ways. – Generous 30 day returns. – Affordable lab grown fancy color diamonds. – Massive inventory of diamonds for selection. – Stunning wooden jewelry box made in New Zealand. – Exquisite settings that are crafted with great craftsmanship
– Financing and layaway options available. – Lifetime manufacturing warranty.

Just to be clear, Brilliant Earth offers both natural diamonds and lab created diamonds for sale on their website. I have personally bought and reviewed both types of diamond jewelry in person. You can follow these links (Brilliant Earth engagement ring review / lab grown diamond review) – to read our indepth reviews on both types of products.

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The competitive edge Brilliant Earth has over other vendors is their huge inventory of graded lab diamonds (both white and fancy colored options). At the time of writing, BrilliantEarth.com lists more than 6,000 loose lab created diamonds in their inventory and I can tell you that no other vendor in the world comes close to the depth of selection they offer.

Example of a loose diamond listing on BrilliantEarth.com…

Did you know that an equivalent natural fancy vivid pink diamond like this would cost at least 30-40 times more?

The point I want to make here is; a broader inventory provides you with more options and enables you to cherry pick the best diamond possible for any given budget/specifications.

Whether you are looking for ethical lab created diamonds or beautiful nature inspired ring designs, Brilliant Earth is a vendor that offers all of these and more! Click here to visit them today!

Blue Nile – Best Place to Buy Big Size Diamonds

Founded in 1995, Blue Nile is a one-stop solution for high quality diamond jewelry and is headquartered in Seattle. Over the years, they have grown from a small scale operation into the biggest online retailer of diamonds.

Mind you, this is no mean feat and the relationships they have established with some of the biggest manufacturers in the world has enabled them to offer a depth of inventory no one else can match.

Why BlueNile.com is the Best Place to Buy Big Diamonds

– Great selections of large size diamonds that are certified by GIA. – Free overnight shipping service and returns. – 24/7 expert service (available via live chat, phone & email)
– 30-day returns for risk-free shopping and 100% satisfaction. – Full lifetime warranty (complimentary repair, cleaning, and resizing). – Superb setting craftsmanship from at affordable prices. – 100% trade in policy for all GIA/AGS certified diamonds. – Offers the most competitive prices to get the best value for money. – Financing options available via Blue Nile credit card.

Example listings of large size diamond with superb light return at Blue Nile.

Quality control is something that Blue Nile take seriously and they stand behind every item they create. From initial design to the final workmanship, there are multiple quality checks at each stage of the manufacturing to ensure you get a ring that exceeds your expectations.

Having a lean business setup, they are able to drive down overheads and this results in cost savings that are passed onto customers. Their relationship with gem polishers also enables them to attain a good inventory of large size diamonds with high standards of cut quality.

BlueNile.com offers a great selection of brilliantly-cut diamonds and high quality settings that will last for generations to come. Click here to visit them and start browsing today!

Conclusion – Where’s the Best Place to Buy a Diamond?

So there you have it, these are the best places to buy diamonds and I personally vouch for them based on my own shopping experience with them. Not only do they offer customer orientated policies, the entire shopping process is hassle-free and fully transparent.

At the end of the day, the best place to buy your diamond is dependent on what you are looking for and the purpose behind your purchase. While the retailers here may have overlapping services with each other, they each have their own area of specialties which is among the best in the entire jewelry industry.

Now, I’d like to hear what you have to say.

What constitutes the ideal place for you to buy a diamond? Let me know by leaving a comment below. What kind of diamond are you looking for?

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