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"Buy Loose Certified Diamonds"0. The two main issues identified and discussed are; child soldiers and conflict diamonds. So when the regulation is hard, we should take care of some roots of the problem. Children living in poverty and with a rough childhood, bad parenting in a chaotic country can easily tend to blame the government. Therefore something countries long to take a part in. They make that history matter to them as soon as they attend the diamond meeting. One can argue that adults have individual factors when presenting different childhood environments, and this is true, Best Place To Buy Diamonds In Nyc but to determine how a person will act when born is not possible. Put simply, utilitarianism is not supported because their actions are not for the greater good. In order to do so descriptive ethical theories will be tools in the examination. As we can exclude most individual factors, one can start by blaming environment for actions performed by human beings. They may acknowledge that people are getting harmed, but it is not their responsibility since someone else would take their place if they were not there. The following section will concentrate more on how these issues occurred. The first ethical theory that can be linked to the response of child soldiers is egoism. It is said to be an exclusive club as only members can trade with members. This may very well be one of the reasons for the use of child soldiers. There are to significant impacts on world’s society for this to be disregarded. 2. There are two main categories to address, individual factors and situational factors. In order to do so they have to utilise the resources available, ergo using children as soldiers and living in utilitarianism. Consequentialist theories focus on the outcome, and one can state that is what has to be the focus in order to actually use so young people for means in war. One can even go so far to say that both the consequentialist theories supports the actions performed by this rebel group, they are fighting for their own desires and what they believe is the greater good. Not in the same way as the children described above, but in the sense that they believe that if they do not take advantage of these diamonds, someone else will. We will discuss this issue further in the next section of the essay, but first the issue of blood diamonds will be addressed. Ethics of rights and justice has a large focus on human dignity and humanity; one can reasonably state that there is neither in the use of children as soldiers. My main lens of ethical theories will consist of the four western theories, this includes, egoism, utilitarianism, ethics of duties and ethics of rights. So what possible solution can be proposed to it all? 2. The imitative is a non-government, non-corporate and therefore independent imitative which sertify conflict diamonds. That concludes this section of the essay; the next one will be a short summary and review of the movie. Diamonds is a good defined as a want, it is not a need. Not ignore the kids once they have become soldiers. If a system would be demanded by the people, one could argue that the power which lies with the people is strong enough to make the corporations act. Archer here says is very on the spot on how unethical the operations of diamond companies deceive the world. I’d say their just people.†(Imdb. The way from there can be that children were seen to be useful. As the movie shows us, the diamond industry is powerful and unethical. The consumer has to make sure that what they are buying does not support conflicts in other nations. For every ethical theory that include morality, honour, or even the greater good, these people do not seem to care, and it is hard to find any way to justify their means except for financial winnings, which is sad, unethical and immoral. In addition their locus of control is probably low in a kids mind, and seeking control in authority figures. The three main characters each present separate ethical morality, the â€Ŕsoldier of fortune† gives us an egoistic mindset, but gets softer as the movie closes to the end. The way the movie presents both the understanding for the desire in egoism as well as showing that it is possible to change and also show compassion a moral twist. The second character is a fisherman presenting a more feminist ethical theory, showing much love for family and care for people, even a man that is likely to steal from him. The last character is a female journalist fighting for fairness and justice. And Maddy Bowen can easily be linked to several ethical theories, but closest to theories of justice. Her fight for fairness and getting the west to open their eyes gives another moral angel to the situation in Sierra Leone. All in all Zwick with good help from his actors presents the issues of child soldiers and blood diamonds in a very good way, one can see that the diamond corporations of the world did not like it, they fought the movie for a long time and ended up with a 15$ US million PR campaign (PRWatch 2006) that resulted in a website called diamondfacts.org. This is interpreted as a sign that he is pushing on the correct buttons and may be something that forces change. I do not believe I would change anything with his movie, in order to reach the target market a combination of fiction and facts are needed. This essay has proved that the use of child soldiers as well as trading conflict diamonds is unethical and has asked the world to act as a solution; there is power within the people that should be used to pressure changes to these issues. When they at the end then still buy blood diamonds – agree with this – , their actions can be nothing else than both immoral and unethical. The third maxim asks if the actions are universally accepted, there is no need for explanation here, it is not accepted by the world. The remaining three models are not going to be described in detail here, but tell us a bit different story. It is important to do this properly. Additionally, some of these theories will be expanded and other theories that do not tend so much towards ethical absolutism will be added. Again the financial desires of diamond companies seems to be all they care about, and if they believe that everything else is not their problem, then egoism will accept the actions of these people. The search for authority and some sort of place for them in society can make them join what they feel is the right fight, or maybe just to get some meaning in their lives. More accurately the strategy used to rationalise unethical behaviour. It is important to distinguish from selfishness, and one can argue that this action can be justified as an egoistic mindset, not a selfish point of view. Try to give some potential answer to the problems. 3. Zwick presents ethical issues in an action packed thriller filled with good acting and effects. Beginning this will be with exploring the relevant situational factors. The next point will pursue reasoning for which diamonds create unethical behaviour. There is a but here, and as the last paragraph stated, they knowingly deceive and knowingly know what the history of their stones are. 1. The question is; how can the use of kids as soldiers be justified? The society has not provided the safety that a child needs so it seeks it, the cognitive moral stage these kids live in is named preconvention. 1. They have founded brutal conflicts†¦ that have resulted in the death and displacement of millions of people. The rest of the world would probably disagree to the use of kids, but how can they judge a situation that for most of them is so far away that they can only be prejudice not knowledgeable about the situation? This is true, there are none born evil or good, it is our actions that show us what we become. So we can now make a short summary to say that with a pluralistic (maybe a bit more relativistic) view on the two consequentialist ethical theories the use of kids to bear arms can be justified. For the remaining theories on this issue, there is no one that can be associated with the use of children for these actions. I believe that individual factors do not play an important role compared to situational factors. See no other solution than to take the fight in their own hands. A short summary of the findings in the text. The situation described in the movie is a rebel group fighting the government in which they believe are corrupt. Aiding criminal and horrifying actions like these should never be done.† (Imdb. Finally the conclusion will be presented by a combination of a film review. Thereby just adapting more children as they felt the need. And as mentioned earlier supporting such horrible military actions defies what the second maxim of ethical duties suggests. The other factors all depends on environment.

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The bigger the diamond, the rarer it is considered to be, which makes it more valuable. A 2 ct diamond could cost four times more than a gem half the size.

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brains

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bones

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” Kim has been around the world and back talking about his company, Nexon, and the business practice they’re leading the charge on. Free to play games are bigger than ever in the MMO space, be they local titles like Runescape or imports like Nexon’s own MapleStory.

As Nexon America’s VP of Marketing, Kim generally makes for a compelling speaker. Still, it was hard not to be impressed at the specifics and knowledge he brings to a conversation on this topic. Essentially a guide to putting together a free-to-play business model from scratch, Kim’s talk centered around hard-won lessons from the front lines.

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Read on for details on everything from the benefits of selling to kids at Target, to the dangers and pitfalls of self-publishing a game.

“Retailers are taking notice of card sales, and support will grow. Retailers love the regular customer, and coming back for cards is a given. Once you’ve purchased one card, statistics say you’ll probably buy another.”

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Min began by rehashing information about Nexon as a company. The company’s success really took off in the earliest part of this century with games like MapleStory, Kart Rider, and Mabinogi. Started in 1994, they make the claim that they created the first graphical MMO in 1995. They have about 2000 employees worldwide, and reported $230 million in revenue in 2005. Their focus is primarily in Asia and North America, and they’re starting to serve customers in Europe.

The North American arm of Nexon is huge. This generally reflects Nexon’s growth in overseas markets – the company is now something like 50%/50% between Korean and international income. The company’s revenue went up some 2.5x between 2006 and 2007. Min pins that success on the addition of card sales to stores like Target.

The meat of Min’s talk centers on four trends he’s noticed in the online gaming sector.

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Trend 1: Demand for Online Entertainment is Growing

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Min firmly believes that the PC is making a huge comeback as broadband penetration is increasing and speeds are getting better. MySpace and Facebook are ‘sticky’, interactive ways to touch base with other people, and players are looking for something to do alongside that. Kids are hooked into Club Penguin, Runescape, NeoPets … in five years time the teen market will be ready-made for online gaming.

Meanwhile, MapleStory and other titles like Free Realms and Battlefield Heroes are capitalizing on this. Once you’ve purchased one card, statistics say you’ll probably buy another. Retailers are taking notice of card sales, and support will grow. Retailers love the regular customer, and coming back for cards is a given.

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Trend 2: Imports are Big Business

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Imported products from the East are actually laying the foundation for North American development. Fundamentally lots of developers just don’t understand the model. Development of free-to-play products in the US has increased, but many products have failed. Despite the problems with bringing the gameplay/marketing framework here, a few diamonds will ship – primarily native NA developers that adopt Korean concepts. Trend 3: Free to Play is Misunderstood

“The business of game development isn’t selling items, it’s in selling social experiences.”

Item sales are not the only way to make money and ”big bucks’. Relying on that for a revenue stream is a guaranteed way not to make money. The myth that they are has prevented a lot of people with good ideas from moving forward with them. Ultimately, FTP titles are not necessarily aimed at the non-gamer. Additionally, free to play games are not required to be lower budget – high quality, polished titles dominate the top tier of the free to play market.

Trend 4: The Battle Between Publishing vs. Self-Publishing

Venture Capitalists are increasingly pressuring developers to self-publish, which means developers are increasingly going outside their core competency. Developers are also looking to go global right away. And hey, it’s all just free on the internet, right? This disregards the challenges of international markets and localization. The reason is simple: without involving a publisher, the value of the product the VCs are backing goes up.

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Overall, Nexon’s games grew because they went past the hardcore gamer motif. Kim mentions Combat Arms, noting the success of Korean FPS titles for expanding gaming beyond the hardcore player. They weren’t making games for non-gamers, they were aiming specifically at non-core gamers. “Easy” FPS titles, free to play, will get everyone on board.

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First Steps to Developing a Free To Play MMO

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“The online/free concept is still very new to most people. Additionally, you might find that players will hesitate and question the value of the title. ‘It costs nothing? It must be crap.'”

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You actually have to play the games! Do your research to find out what these games are like, find out what the metrics on these things are. Play them with co-workers, with the intention of having fun. Understand the mindset of the people that will be playing your product. Until you’ve played, you don’t understand what the market is like. Kim cracks, “If you don’t have time, get an intern to do it.” Then, play them with people.

Understand the marketplace and who is getting excited by this type of game. Focus on Fun, not Money and Items
The business of game development isn’t selling items, it’s in selling social experiences. Examine how other people are making their ‘shops’, how they’re handling microtransaction sales. There are lots of examples; just go out and look. Have an idea instead of just building out needlessly ahead of time. If players find value in the experience, they’ll pay to enhance their gameplay. If anything, that can help you figure out who isn’t currently being targeted. If the game isn’t fun, no one will be left to buy the items.

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Free to play doesn’t imply the concept of Shareware. These components are just not where free to play games make their money. Additionally, expansions and additional content added to the game should be free. If you’re entering the market, you should be offering the full experience to all players.

Players shouldn’t be locked out of major features or areas of the game. If a player can’t experience the full game without paying, they’re going to feel pressured by friends to put up money. Don’t bombard players to upgrade; ultimately you want the player to want to pay you. Spending money should feel like a positive experience!

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“Ultimately proving to the consumer that the product is valuable is entirely about perception. Free to play gaming still isn’t recognized as a legitimate platform yet – even if they have 10x the number of customers.”

Most players don’t understand what it means to play a game for free online. Additionally, you might find that players will hesitate and question the value of the title. “It costs nothing? It must be crap.” At demo events, players will hear the description, play the game, get excited, and ask where they can buy it. The online/free concept is still very new to most people.

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PR will play a big role in perceived value. Ultimately proving to the consumer that the product is valuable is entirely about perception. If they’re not being updated and tweaked, they’ll get stale and players will walk out the front door. Media sites are still reluctant to cover free to play games at all, some dismissing them outright as ‘not games’. Free to play gaming still isn’t recognized as a legitimate platform yet – even if they have 10x the number of customers. As a requirements, FTP titles must constantly change to keep them competitive.

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Watch Your Weight and Your Specs
Large clients can kill your playerbase. Every year it will get bigger, so keeping it small initially will allow you to grow. The perceived value of time vs. Most consumers are just not used to large downloads. cost of the game is a big issue for them. “It’s free, so this huge download isn’t worth my time.” The nature of the game is to grow/expand. Deliver a small client just to get the player started, and then stream in additional content to keep them moving. Clients also cost money to deliver.

Graphically intensive doesn’t mean better. Ultimately players judge a game based on how fun it is. If you can get away with ‘older’ graphics while maintaining a high level of fun, go for it. When you’re creating for the mass market, consider the install base and what your minimum spec looks like.

Barriers to Play
You don’t have to deal with marketing if you don’t want to. It chisels away player investment in for-pay products. There’s zero cost to the consumer to get in, so everyone can theoretically try your product for themselves. The result is that free-to-play gaming is a really aggressive business model, despite the innocuous appearance. getting to hardcore gamers and a younger audience via word-of-mouth. It sidesteps the problems of credit cards, allowing everyone to play together. Player word of mouth results in viral growth.

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Put up a Barrier to Exit
Because it’s incredibly easy to get into the game, it’s also very easy to get out. Have them invest in your game and they’ll feel a need to stick with your product. Conversely, because the game is free to play, there’s no pressure to leave! Once you get a player to open up their wallet, they’ve already committed. Protect the new players coming in, because it’s just as easy to leave as it is to join.

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Most North American players have zero experience with free games online. Min notes his own history visiting relatives in South Korea, playing social games online with friends in PC cafes. American games went in a very different direction, as consoles encouraged players to play by themselves. Without a tutorial, players will leave without giving a new title a chance.

Without PC cafes, there are huge challenges in getting FTP interest to breed in North America. In the US it’s about you in your room downloading the game by yourself, hoping it will work. Veteran players will detract from the ‘newbie’ experience if they’re allowed to interfere. A good tutorial will protect players from the hardcore endgame user.

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These games are not just boxed products. Ultimately the reason people keep playing any game is the other people playing them. Build strategies to increase duration times, keep people playing.

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