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Buy Real DiamondsWhen the war ended, the companies that produced these foods wanted to keep business going but the public wasn’t interested in eating this canned and boxed stuff. So the companies began aggressive public relations campaigns to change consumers’ minds. No, they wanted to eat fresh, wholesome foods just as they always had.

One of the first campaigns that finally resonated was for boxed cake mixes that needed just one egg to be made. Bernays then requested he write to 5,000 of his medical colleagues asking them to agree that a heavy breakfast was the best way to start the day due to the loss of energy overnight. “Newspapers had headlines saying 4,500 physicians urge heavier breakfasts,” Bernays recalled years later. The doctor confirmed this. We’ll tell you about 10 of the most egregious ones. Yes, the same company that now specializes in baby food once also produced peanut butter, coffee, baked beans and chewing gum along with its hit, jarred bacon. Letting the homemaker contribute to the baking by cracking that one egg made a boxed mix seem less fake. The publications specifically mentioned bacon and eggs as taking care of the “problem.” The campaign was a success for Beech-Nut, and Americans soon developed a taste for bacon and eggs at breakfast [sources: American Table, Funding Universe]. No wonder he’s called the “father of public relations. Shortly after World War I concluded, the tobacco group was jonesing to snag a huge part of the market it was missing: women [source: Frevele]. Back then, it was considered improper for women to smoke in public. Eventually the public bought into purchasing and consuming all sorts of prepackaged foods, which hasn’t turned out to be the best thing for our diets [source: Bogacki]. Yes, they may have employed psychological methods to make us buy something we hadn’t previously wanted, but they weren’t using overt lies.

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Enter Bernays. With cameras rolling and photogs snapping, the women proudly lit up all at once. Women, of course, ended up the losers, when cancer, emphysema and a host of other smoking-related illnesses struck many of them, in the same way men were afflicted [source: Frevele]. Sure, the company could make a lot of cash just by selling the fruit. -confirmed what he said. The U.S.” (In addition to PR spin, United Fruit had close ties to the CIA.) America’s intervention was widely condemned by the international community. For decades after Guzman was toppled, people all over Latin America lost hope for governmental reform, and the region became a hotbed of revolution [sources: Kurtz-Phelan, Fischer]. Bernays brought journalists into the region, where they were fed false information, and even tapped “intelligence agents” to conduct “a private survey” which – surprise! But if it could also control, say, the railroads, shipping and governments themselves, it could really rake in the dough. So it set out to do just that, becoming the impetus for the term banana republic, used to describe small countries economically dependent upon one export commodity – like bananas – that are ruled by a weak government or dictator [source: Fischer]. For the fruit company, that simply would not do. By linking women’s lib with the ability to freely smoke in public, innumerable females jumped on board and took up the new habit.

7: Diamonds Are Expensive Because They’re Rare

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Actually, they’re quite plentiful. Rubies are the gemstones that are truly rare. Turns out this tradition was spurred by nothing more than a savvy public relations campaign coupled with a big dose of corporate skullduggery [source: Kaplan]. Yet men have been slipping diamond rings on women’s fingers for more than a century, both sexes convinced that this expensive stone is the only real way to express true love.

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It all began in 1880s South Africa, when Cecil Rhodes, head of De Beers Consolidated Mines, realized if he purchased as many diamond mines as he could, then restricted the supply of stones they produced, he could jack up prices. The public eagerly bought into the campaign. Just as planned. So he and his successors did just that, at one point controlling some 90 percent of the world’s rough-diamond trade [source: Zoellner].W. Ayer & Son, which created the “A Diamond Is Forever” campaign in 1914, considered by Advertising Age to be the most recognized and effective slogan of the 20th century. (It’s still in use more than 100 years later) [sources: Kennedy and Kaplan]. The message? Diamonds are the one, true gift of love: No engagement is complete without one.

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6: American Red Cross Covers Up Poor Performance

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This venerable organization and its volunteers have been helping people suffering from wars, natural disasters and other tragedies since 1881 [source: American Red Cross]. Or have they? While the American Red Cross (ARC) undoubtedly has done much good over the years, it stumbled badly in the aftermath of Hurricane Isaac and Superstorm Sandy, both of which slammed portions of the U.S. in 2012. Shortly after both storms, the Red Cross was caught empty-handed, often without such basic supplies as food and batteries to dole out to victims [source: Sullivan].

They want to support their own workers.

There was one thing the Red Cross succeeded at, however – covering up its poor performance. And they’re worried about child labor and other unsavory practices that may go on overseas. It’s not surprising, then, that many companies, both foreign and domestic, will try to deceive Americans into thinking their products were made locally, when in reality they are not. The Red Cross also wasted a ton of food – about 30 percent of meals it prepared went uneaten because it didn’t have accurate information about where the hungry people were. And in one case, officials demanded a huge mobile kitchen (that had closed for lack of need) be restarted as demonstration just for donors [source: Elliott, Eisinger and Sullivan]. Not only that, more than 60 percent will pony up 10 percent more for the privilege of doing so [source: Consumer Reports]. Why? Americans think their goods are of a higher quality, for one. They want to support their own workers. During the Sandy cleanup, a full 40 percent of all available trucks were pulled off the streets simply to be visible in the background during news conferences. According to an investigation by ProPublica and NPR, in the aftermath of Isaac, an ARC official ordered 80 of its empty trucks to be driven around a Mississippi town just for show.

According to Federal Trade Commission (FTC) rules, all, or almost all, of a product with a “Made in the USA” label should be crafted with American materials. Additionally, its final assembly or processing must be done either in one of the 50 states, the District of Columbia, or in a U.S. So, many of us are trying to lessen our consumption of the sweet stuff. when it wasn’t. One example of many: the Stanley Works, an American toolmaker, was fined $205,000 by the FTC in 2006 after marketing its Zero Degree ratchets as “Made in the USA,” when in reality the ratchets were crafted with a substantial amount of foreign material [sources: Consumer Reports, Federal Trade Commission]. By 2000, they were up to 152 pounds (69 kilograms) [source: Clark]. Experts say the most harmful component in our diets today is likely – you guessed it – sugar. To help, the Food and Drug Administration (FDA) requires that ingredients in food products be listed in order of quantity (by weight) from greatest to least. territory or possession. But some companies will slap a huge American flag on their product’s package, then hide a tiny disclaimer noting all parts were imported. This way, consumers can scan a label and see how much sugar, for one, is in a food product. Except it’s not quite that simple. Or, more blatantly, they’ll openly claim a product was made in the U.S.

Food manufacturers don’t always want us to know how much sugar is in their products. Another commonly used trick is to call the added sugar in a product “evaporated cane juice,” as Greek yogurt-maker Chobani has done. Some deceive consumers by sweetening a product with several sweeteners. chief weapons inspector found no WMD [source: CNN]. Authors Sheldon Rampton and John Stauber, who run PRWatch, say the U.S. So, if their product’s main ingredient is sugar, that would be the first item listed in the ingredients – potentially a turn-off for consumers. Doing so allows them to list each sweetener separately. was able to pull off that feat by using PR tactics to get the American public clamoring for such an invasion. But if they use, say, four types of sweeteners, that might cause other, healthier ingredients to be listed first, and all of the sugars at or near the end of the list, making the product seem like sugar was a minor part. This was despite the fact that the U.N. Many consumers think evaporated cane juice is a healthy juice, not just another name for sugar [source: Truth in Advertising].S. military action was that Iraq possessed weapons of mass destruction (WMD).

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First, they say, the George W. Bush Administration, through misinformation and repetition, made Americans believe Iraq was behind the Sept. that discussed Iraq’s huge stockpiles of weapons of mass destruction. These were later found to be forgeries. When it was all packaged together, the case constituted a ‘grave and gathering danger’ that needed to be dealt with urgently.” Support for terrorism was given greater weight by playing up a dubious al Qaeda connection to Iraq. government knew they were fakes in advance [source: Pincus]… A nuclear threat was added to the biological and chemical threats to create a greater sense of gravity and urgency. 11, 2001, terrorist attacks. Documents were presented to the U.N. (Opinions differ as to whether the U.S.

When the U.S. We saw close-ups of both Americans and Iraqis helping pull down Hussein’s statue, set in Firdos Square; we weren’t shown the long-range photo of the square, which was nearly empty of people [source: Rampton and Stauber].

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2: Global Warming Is a Hoax

The notion of climate change, or global warming, has been around for years now. A full 97.2 percent of the papers assumed humans had at least some role in global warming. They also have a wealth of political connections. So why do we think the issue is still in such a flux? Sadly, their efforts have worked for many years [sources: Merchants of Doubt, Vaidyanathan]. Climate change skeptics also work to create the illusion that there’s much discord on the subject among climate scientists, which further confuses the public as to what’s considered accepted science on the subject and what’s fringe craziness. For decades, their supporters have run campaigns to mislead people about not only global warming, but about the ozone hole, acid rain and other well-established scientific knowledge. Even the scientific community is in turmoil, so how can we possibly figure out the truth? Actually, the scientific community isn’t in turmoil over global warming. They do so by persuading the media to cover their views whenever their opponents’ thoughts are cited. In 2013, a group of scientists looked over 4,014 abstracts on climate change and found an amazing rate of consensus. Some think it’s real, some say it’s not.

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1: Posting Fake Positive Online Reviews

Positive online reviews can really help a small business. And negative reviews can tear it down. With that in mind, it didn’t take long for company owners to realize they could post fake positive reviews for themselves, or poor reviews of their competitors to help the bottom line. So many did.

Asked the reviewer to fill in the rest.

Yelp, an online company with millions of reviews of local businesses, got fed up with the practice. Other businesses wrote parts of reviews. TripAdvisor put up similar scam notices [source: Streitfeld]. In some cases, the businesses had written a review of themselves they wanted the person simply to post. Asked the reviewer to fill in the rest. Company personnel were finding one fake review posted on its site for every five new real ones. So it set up a sting to catch businesses in the act.

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Unfortunately, the practice is not likely to stop any time soon. Consumers should be wary of extra-positive or negative reviews, particularly if they are generic, rather than giving specific examples. “Our History.” (Aug. 6, 2015) http://www.redcross.org/about-us/history Potential customers should read through multiple reviews of a business to see if people praise or gripe about common things [source: Johnston]. Makes you lose a little faith in humanity.

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Bogacki, Mike.” Collegiate Times. Dec. 8, 2009. (Aug. 8, 2015) http://www.collegiatetimes.com/opinion/columnists/public-relations-often-relies-on-deception-lies/article_d883fdcc-a681-51f6-a024-f1c7d92f1ef6.html

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Clark, Bruce. “The American Diet: A Sweet Way to Die.” Food Safety News. Feb. 26, 2010. (Aug. 6, 2015) http://www.foodsafetynews.com/2010/02/the-american-diet-a-sweet-way-to-die/#.VcPJCXFVhBd

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Colleary, Eric. “How ‘Bacon And Eggs’ Became The American Breakfast.” The American Table. July 19, 2012. (Aug. 3, 2015) http://www.americantable.org/2012/07/how-bacon-and-eggs-became-the-american-breakfast/

Consumer Reports. “Knowing Which Products are Truly Made in America.” February 2013. (Aug. 3, 2015) http://www.consumerreports.org/cro/magazine/2013/02/made-in-america/index.htm

Consumer Reports. “Made in America.” May 21, 2015. (Aug. 5, 2015) http://www.consumerreports.org/cro/magazine/2015/05/made-in-america/index.htm

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Elliott, Justin and Jesse Eisinger and Laura Sullivan. “The Red Cross’ Secret Disaster.” Pro Publica. Oct. 29, 2014. (Aug. 6, 2015) http://www.propublica.org/article/the-red-cross-secret-disaster

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Federal Trade Commission (FTC). “FTC Alleges Stanley Made False Made in the USA Claims About Its Tools.” June 9, 2006. (Aug. 5, 2015) https://www.ftc.gov/news-events/press-releases/2006/06/ftc-alleges-stanley-made-false-made-usa-claims-about-its-tools

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Fischer, Brendan. “A Banana Republic Once Again?” The Center for Media and Democracy’s PR Watch. Dec. 27, 2010. (Aug. 3, 2015) http://www.prwatch.org/news/2010/12/9834/banana-republic-once-again

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Frevele, Jamie. “That Time Cigarette Manufacturers Got Women to Smoke by Equating It With Freedom.” The Mary Sue. Feb. 27, 2012. (Aug. 3, 2015) http://www.themarysue.com/smoking-suffragettes/

Funding Universe. “Beech-Nut Nutrition Corporation History.” (Aug. 4, 2015) http://www.fundinguniverse.com/company-histories/beech-nut-nutrition-corporation-history/

Johnston, Susan. “Don’t Fall for Fake Online Reviews.” U.S. News & World Report. July 8, 2014. (Aug. 8, 2015) http://money.usnews.com/money/personal-finance/articles/2014/07/08/dont-fall-for-fake-online-reviews

Kaplan, Barry. “Forever Diamonds.” Gemnation. (Aug. 5, 2015) http://www.gemnation.com/base?processor=getPage&pageName=forever_diamonds_1

Kennedy, Dan. “A Great Ad Campaign Can Last Forever.” Entrepreneur. (Aug. 3, 2015) http://www.entrepreneur.com/article/200030

Kurtz-Phelan, Daniel. “Big Fruit.” The New York Times. March 2, 2008. (Aug. 5, 2015) http://www.nytimes.com/2008/03/02/books/review/Kurtz-Phelan-t.html?_r=0

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McMullen, Troy. “Dannon to Pay $45M to Settle Yogurt Lawsuit.” ABC News. Feb. 26, 2010. (Aug. 3, 2015) http://abcnews.go.com/Business/dannon-settles-lawsuit/story?id=9950269

Merchants of Doubt. “Frequently Asked Questions.” (Aug. 6, 2015) http://merchantsofdoubt.org/faq.html

Rampton, Sheldon and John Stauber. “Weapons of Mass Deception.” The Center for Media and Democracy’s PR Watch. (Aug. 3, 2015) http://www.prwatch.org/books/wmd.html

Streitfeld, David. “Buy Reviews on Yelp, Get Black Mark.” The New York Times. Oct. 16, 2012. (Aug. 8, 2015) http://www.nytimes.com/2012/10/18/technology/yelp-tries-to-halt-deceptive-reviews.html?_r=1

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Sullivan, Laura. “Red Cross ‘Diverted Assets’ During Storms’ Aftermath To Focus on Image.” NPR. Oct. 29, 2014. (Aug. 3, 2015) http://www.npr.org/2014/10/29/359365276/on-superstorm-sandy-anniversary-red-cross-under-scrutiny

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Truth in Advertising. “Seeking The Truth In Food Labels.” July 3, 2012. (Aug. 3, 2015) https://www.truthinadvertising.org/always-read-the-label-food-label-deception/

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Can You Buy Cheap Diamonds In ThailandVaidyanathan, Gayathri. “How to Determine the Scientific Consensus on Global Warming.” Scientific American. July 24, 2014. (Aug. 6, 2015) http://www.scientificamerican.com/article/how-to-determine-the-scientific-consensus-on-global-warming/

Zoellner, Tom. “Five myths about diamonds.” The Washington Post. July 4, 2010. (Aug. 5, 2015) http://www.washingtonpost.com/wp-dyn/content/article/2010/07/02/AR2010070203990.html

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Buy Loose Diamonds Wholesale» The magic of pink: why are pink diamonds so alluring? » Argyle assets: how are pink diamonds good assets? » Beyond Argyle: where to next in the search for more pink diamonds? » Trends in demand: what makes pink diamonds in demand?

» THE FATHER OF AUSTRALIAN DIAMONDS: A moment with Ewen Tyler
» A TENDER GLANCE: Argyle’s breath-taking treasures
» TIMELINE: A History of Argyle and its Signature Tenders
» WHERE TO NOW: The ongoing quest for pink diamonds
» THE MASTERS OF BEAUTY: Argyle’s Select Ateliers

The colour pink is associated with many things – beauty, love, and femininity, to name a few.

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Yet those numbers, while impressive, almost seem to belie the true miraculousness and scale of the project. At the time, it was equivalent to all of the other major diamond mines combined. The scale of it is incredible; you don’t get a sense of it from photos.”

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» Read more: The Father of Australian Diamonds: A moment with Ewen Tyler That was the first challenge.

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It was a bleak time before they found the actual deposit, with this incredible concentration of diamonds.

“Additionally, there is no other natural fancy coloured diamond that possesses the colour saturation and the colour palette. Their natural beauty has an almost instant. Global appreciation akin to fine art.

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Until 37 years ago, such deep pink colours in natural diamonds were rarely seen.”

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What they lack in size compared to other natural fancy colour diamonds, they make up in their captivating visual allure.

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“Argyle pink and red diamonds display unparalleled colour – those strong hues – and of course there is their rarity. Larry knew from past negotiations with this customer that the person would always bring out comparable stones in order to negotiate down the price.

“There are only a handful of things from Australia that are so treasured throughout the world. Pink diamonds were the country’s ‘hidden gem’ up until 37 years ago and Argyle has achieved the status of the pinnacle in the diamond chain – ultra luxury diamonds.

CHART 2 (INTERACTIVE): TOTAL ARGYLE STONES TENDERED, 1985-2020
Chart source: Jeweller analysis, GIA, excludes Petite Suites and Pink Everlastings

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The magic of pink

In the world of fancy colour diamonds, pinks stand apart – partially as a function of rarity and beauty, but also as a result of shrewd promotion. Given that pink is a colour associated with love, life and beauty, and represents everything from a budding spring blossom to the blushing cheeks from a first kiss – everything that we want to cherish for eternity – it hasn’t been difficult to market.

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“Other colour diamonds go through moments where they are ‘commercial fads’, and demand ebbs and flows with promotions and designers creating new pieces.”

He adds, “Yellow diamonds are easily accessible and affordable in larger sizes than pinks, but they have not been fully marketed to the public. Therefore, they are rarely promoted or marketed, except via special auctions. Blue diamonds are even rarer than pinks, meaning they are not affordable to most.

Director Leibish Polnauer tells Jeweller, “Pink diamonds have fared better than all other fancy colours [in terms of prices], but Argyle pink diamonds have had a real boom, with exceptional increases. Argyle diamonds were always considered rare and valuable, long before the news of the mine’s impending closure was announced.

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“Although Rio Tinto worked exceptionally hard unearthing as many diamonds as possible, demand has constantly outpaced the supply. It is estimated less than 2 per cent of diamonds display noticeable colour, and less than 1 per cent of those diamonds are pink or red.

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“Construction on the Argyle Mine commenced around 1984 and it gradually gained attention, but it wasn’t until Brisbane hosted The World Expo in 1988 that we saw a strong increase in enquiries [about pink diamonds],” says Calleija.

“This six-month event attracted more than 15 million visitors and fortunately Argyle shared news of their pink diamond discoveries for everyone to see.

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“My first job was to go all around the country and try and sell pink diamonds to jewellers – it was a fairly new thing, and it was difficult to get most jewellers to appreciate the value in a pink diamond.

“But as time went on, it started to take off as more jewellers took up pink diamonds, advertised and promoted them.”

Left to Right: LJ West earrings and bracelet; Calleija ring

Trends in demand

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“An invitation to view allows a time slot of approximately one hour in which to make bidding decisions.

“Despite this time constraint, the participants are seasoned professionals who know the range of pink diamond color appearances and how they relate to value. In any given city, the site remains unknown until just before the viewings,” they wrote.

It’s amazing to see the difference in how the stones were presented then -. The tiny prices we bid when purchasing them!

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“We haven’t always been successful in our bids, but that’s more a function of how we bid and everybody else. We tend to purchase for stock, therefore we look very carefully at the items we bid on.

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“We want them to be uniquely special – stones with certain characteristics that make them stand out from even the other Tender diamonds.”

The announcement of the mine’s final closure date led to a spike in demand across the board.

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Maheshwari said the announcement “created hype to a different level”: “Even during the pandemic, the prices and demand were not affected, and they have started to appreciate drastically since mid-2020.

“Argyle pinks have become irreplaceable, and the increased ‘connoisseurship’ of Argyle pink diamonds has triggered a chain reaction that has sent prices for all categories into the clouds.

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“I think collectors and jewellery lovers were the original drivers of demand. More recently, the investor buyer has played a role and there have been areas of the market that catered to that. There’s a lot of pride in this product.

“Argyle stones over one carat are also in great demand and hardly available. We bought six stones over 1 carat at the 2020 Tender.”

Left to Right: Boodles ring; (top) Gimel brooch; (bottom) Pink Kimberley ring; Gimel brooch

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“We had known all along that the production would cease eventually, however the announcement put a finite ‘line in the sand’.”

He added, “Our company has participated in Argyle Premium [March] and Signature [main] Tenders for more than 20 years.

“Fortunately, this was only a temporary phenomenon and the demand surged shortly afterwards!”

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Glajz said consumer demand in 2020 came from both jewellery collectors and investors, and was amplified during the pandemic: “The demand from jewellery collectors was impacted by the cessation of international travel.

On the investor side, he notes, “[Argyle pink diamonds were] also aggressively presented by several non-jeweller companies as an ‘asset class’ and even as an alternative investment [to more traditional investment vehicles such as stocks and property] in order to appeal to a wider market.

Glajz adds,“One could draw a parallel with the fine art market; there are the buyers who purchase art for the simple love or decorative merits of the piece, and others who purchase for the perceived potential store of value and an eventual return on their investment.

“People started to look at pink diamonds as part of the portfolio for their self-managed super funds.

He adds, “We’ve seen a second wave in the last five years as some sellers of pink diamonds have targeted the investment angle.

“They are particularly focused on trying to highlight the growth in the cost of pink diamonds as an indicator that they would, perhaps, be a worthwhile alternative for people looking to channel some of their investments away from the more traditional areas, given the low-yield environment. “There was more momentum at that point, when there was talk of closing the mine altogether before Rio Tinto decided to continue mining underground [in 2013].

Calleija puts the current demand split at 80 per cent jewellery lovers, and 20 per cent investors.

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“This has resulted in a strong increase in their value and interest among jewellery lovers and collectors,” he says.

Left to Right: Musson Necklace; Harry Winston Ring; Pink Kimberley Ring; Pink Starlet Necklace

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These are earthly treasures, in a league of their own and bidders will not be disappointed! The recent spike in prices has already created some consumer resistance, but prices will most likely remain robust as existing inventories are sold down.” he adds. ” he adds. That will be sold over the next 12 to 24 months,” he predicts.

Theoretically and historically, prices jump and then only gradually appreciate over time.”

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Adds West, “Once diamonds go into private hands, they re-enter that market at slow rates so we think its safe to assume the supply of Argyle pinks held by diamond companies will continue to decrease as time moves on and that will increase the price people want for their remaining stones.”

Bronstein observes that the industry must continue to support the pink diamond market. This education. Promotion must be maintained. It was sold in November 2020 by Sotheby’s for $US26.6 million. There are already creative marketers coming out with new ideas to capture the untapped customers,” he says.

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Colour diamonds currently account for less than 0.

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LJ West purchased its first Yakutia pink diamond in 2020, with Scott West telling JCK Online at the time, “Siberia has a lower quantity [than Argyle] but is still a somewhat consistent production… [And] because Siberia is so big, there is the potential to find new mines.”

“African and Russian pinks are also different in appearance, so if a person is looking for the strong raspberry tones Argyle is known for, they will have to look for old Argyle stock.

“To discover pink diamonds like this again is highly unlikely. Many expect this is the last generation to experience the privilege of mining pink diamonds.

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While no new stones will be coming from the mine, what has been extracted still gives many options to those seeking a fabulous stone.”

“There is no question that the beauty and rarity of the finest Argyle pink diamonds will always be appreciated by traders, collectors, and connoisseurs, but where the values will settle is impossible to predict.

“This work will provide significant economic opportunities, with our strong commitment to local content helping to ensure that the region benefits, particularly the traditional owner businesses and individuals. Its absence will be keenly felt, as much as its incredible legacy is assured.

A TENDER GLANCE
ARGYLE’S BREATH-TAKING TREASURES


3.14 CARATS
Argyle Alpha

2018 Tender
Won by Glajz

2.34 CARATS
Kimberley Rose

2018 Tender
Won by Leibish

2.28 CARATS
Argyle Muse

2.24 CARATS
Argyle Eternity

2020 Tender
Won by Kunming Diamonds

2.01 CARATS
Hidden Princess

2003 Tender
Won by LJ West Diamonds

2.00 CARATS
Argyle Amour

2009 Tender
Won by Glajz

1.56 CARATS
Argyle Phoenix

2013 Tender
Won by Glajz

1.21 CARATS
Argyle Cardinal

2014 Tender
Won by Glenn Bakker

1.20 CARATS
Argyle Prima

2015 Tender
Won by Sciens Diamond Management

1.04 CARATS
Red Valentine

2009 Tender
Won by Calleija

0.67 CARATS
Lot 56

2009 Tender
Won by RR Diamonds

0.33 CARATS
Mondial Red

2014 Tender
Won by Mondial Pink Diamond Atelier

A Moment with the Father of Australian Diamonds
INTERVIEW WITH EWEN TYLER, AM

It’s been a life’s journey. We constructed the mine. At one stage it was producing 40 per cent of the world’s natural diamonds. Brought it to production.

They might not have been top quality, but nevertheless, we had 10 times more diamonds in a tonne of rock than the average, so we were laughing really! It was a very, very exciting time – a once-in-a- lifetime affair. And really, from my 45th birthday when we found the first diamond, my life has never been quite the same. Without me starting it, it wouldn’t have gone anywhere!

What is your fondest memory from the project?

I think the fondest memory is the discovery of the first diamond, on the evening of my 45th birthday in 1973.

We’d found a few pieces of chrome diopside a few months before, but to actually find a sample not only with indicator minerals, but a diamond in it, Buy Diamonds Online Thailand showed we were on the right track.

The other great day was when we crushed the first tonne of ore.

Did you ever have any doubts, or any moments when it seemed like it might have all ended? There were a lot of hurdles. I’d more or less got my marching orders. If you can’t sell your product and everyone is against you, it’s hard to keep up enthusiasm. That was the first major hurdle -.

The government also tried to tell us we couldn’t do fly-in-fly-out, saying it would cost us $50 million to avoid building a town at the mine.

We could have walked then.

It was something that came out of the alluvial production, before we began mining. Bill Leslie [legal representative in the early years of the project] claims to have one of the first pink diamonds from Argyle but it was not something that we recorded because pinks were a very, very small percentage of the diamonds.

Talking about the pinks made people aware that we had a mine, and we only showed them once per year.

I am absolutely convinced there are more diamonds. It’s more about finding people who are willing to join this lunatic search! As they say, people who look for diamonds have rocks in their heads – but it’s a lot of fun.


» Read Ewen Tyler’s account of the diamond discoveries:
Mines and tribulations: Searching for Aussie diamond mines

A TIMELINE OF THE HISTORY OF ARGYLE
AND ITS SIGNATURE TENDERS

Geologist Ewen Tyler, employed by the London-based Tanganyika Holdings, requests the Perth office to design and cost a search program for diamond kimberlites in the Kimberley region of Western Australia, and forms the Kalumburu Joint Venture to fund the search

Reconnaissance sampling begins in the Kimberley

The first diamond is found, on the eve of Ewen Tyler’s 45th birthday

In August, samples procured by geologist Maureen Muggeridge at Smoke Creek reveal two diamonds; later that year, on 2 October, the Argyle kimberlite pipe is discovered between two ridges when geologist Frank Hughes notices a diamond sticking out of an ant hill

The first ore reserve is calculated, estimating 74 million tonnes with a grade of 6.7 carats of diamonds per tonne – the valuation of the total diamonds is $US3.25 billion

Diamond (Ashton Joint Venture) Agreement Act 1981 is enacted by the West Australian government, containing conditions such as building a town at the Argyle site (which could be delayed until 1987); 22.5 per cent net profit royalty; and an ad valorem royalty of 7.5 per cent

Final feasibility study and financing are completed, with at least $US175 million in debt from banks and a De Beers contract to buy all gem-quality diamonds, half the lower-quality stones and half the industrial goods, until 1991

1985

1st Tender

The first Argyle Tender takes place in Antwerp, Netherlands, with 33 stones on offer

Large-scale mining begins on the main ore body, and the Good Neighbour Agreement is signed with some traditional owners, and a direct sales office is opened in Antwerp

1986

2nd Tender

Geneva, Switzerland is added to the Argyle Tender viewing schedule

1987

3rd Tender

Setting a record that still stands today, 83 diamonds are offered at the Argyle Tender

A second direct sales office is opened in Mumbai

Jeweller Robert Mouawad buys the entire Tender collection of 43 pinks, three blues, and one fancy greyish-greenish yellow diamond

1991

7th Tender

A second contract is signed with De Beers, set to expire in 1996

1992

8th Tender

The Tender experiences a record number of bidders, with winners from 15 countries including US, UK, Belgium, Switzerland, Japan and Italy

1993

9th Tender

Robert Mouawad again buys the whole collection, totalling 46 diamonds, for $US2.25 million

The Argyle Mine’s annual production peaks, with 42 million carats recovered; the Indo-Argyle Diamond Council is founded to increase international demand for Argyle products cut and polished in India

1994

10th Tender

The Tender is viewed in Hong Kong and Singapore for the first time

1995

11th Tender

The Tender is viewed in Tokyo, Hong Kong and Geneva, with 180 bids received for the 47 diamonds on offer, generating US$4.5 million (or more than $US100,000 per carat)

1996

12th Tender

Perth and London are added as viewing locations

1997

13th Tender

The first Sydney viewing of the Tender is held; the Tender also beats its record total sale price with almost half the diamonds being 1 carat or larger, including the largest fancy purplish-red diamond ever graded by the Gemological Institute of America (GIA)

1998

14th Tender

New York is added as a viewing location, with the standout stone being Lot 62, a 2.66-carat heart-shaped fancy vivid purplish-pink

2001

17th Tender

The first stone over 4 carats is tendered, a 4.15-carat fancy intense purplish pink radiant

2008

24th Tender

Rio Tinto starts naming the ‘signature’ Tender stones

2009

25th Tender

The first Indian viewing of the Tender takes place in Mumbai, and blue diamonds are included for the first time with the 287-carat Once In A Blue Moon Collection

2010

26th Tender

Shanghai and Beijing become the first cities in Mainland China to host Argyle Tender viewings

2012

28th Tender

The Tender celebrates Queen Elizabeth II’s Diamond Jubilee by exhibiting at Kensington Palace in London

2014

30th Tender

The Tender breaks its highest average price per carat record on its 30th anniversary

2018

34th Tender

Highest average price per carat record is broken again

2019

35th Tender

Supplementing the main Tender, Rio Tinto offers the Pink Everlastings Collection, comprised of Argyle diamonds across the pink colour spectrum weighing 0.14 carats or less

2020

36th Tender

Due to the COVID-19 pandemic, selected buyers are invited to ‘virtually preview’ the penultimate Argyle Tender; 12 additional lots of curated ‘Petite Suites’ of never-before-seen diamonds are offered alongside the 62 main lots, contributing to the Tender delivering a ‘record-breaking’ result

Jeweller’s timelines are compiled through comprehensive research to demonstrate a full sequence of events.
They serve as a record of significant events within the watch and jewellery industry.

Where to now?
The ongoing quest for pink diamonds

Argyle’s Select Ateliers
THE MASTERS OF BEAUTY


Visit Official Argyle Atelier Website

Read the entire april Issue

Should you buy Non-Certified Diamonds?

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Last updated on December 26, 2022

Have you ever wondered what the big deal is if you buy non-certified diamonds? Why shopping for certified diamonds is a benefit in itself. Diamonds are an expensive purchase, and whether you buy a certified or non-certified stone makes a big difference. Let’s see what distinguishes a certified diamond from a non-certified one.

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Certified – understanding this term unlocks the entire question. In the case of diamonds, certified means that the quality characteristics of a particular polished diamond are verified to meet certain standards by an independent third-party gemological authority. The term “certified” means officially recognized as possessing certain qualifications or meeting certain standards.

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Certified diamonds come with a certificate or a grading report, an official document issued by a grading laboratory describing a stone’s colour, clarity, cut quality, carat weight, shape, measurements, polish, symmetry, fluorescence, and other features of the stone.

When you buy a certified diamond, you are also buying the certificate, which should accompany the stone for life. Without this document, any claims about the diamond’s quality characteristics remain unverified, meaning you make a purchase based on the seller’s opinion.

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Who Certifies Diamonds?

Remember that certification makes sense only if it is done by a third party not connected with the jeweller selling the specific diamond. In case the jeweller can influence how their diamonds are evaluated, the quality characteristics may not be objective.

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It is important to mention that appraisals are not certificates. A diamond grading report describes and grades the diamond, while an appraisal values the diamond according to current market prices. Moreover, a diamond certificate is not a certificate when it is issued by the jeweller or seller themselves.

Diamonds may come without a certificate for a variety of reasons. In such a case, the benefit of a lab report is in question, but it adds significantly to the cost. Certification costs money, and it does not always make sense on small or low-quality/inexpensive diamonds. However, it may be still offered if the buyer covers the cost of the certification.

Some grading laboratories refuse to certify enhanced diamonds. Others provide grading but note the type of enhancement. They will issue reports for laser-drilled diamonds because this process is permanent but will disclose the presence of the treatment on the certificate.

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And last but not least, some sellers prefer to offer non-certified or self-certified diamonds so that they can present the quality of these stones in the best possible light.

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Certification is vital since it provides independent verification of a diamond’s quality characteristics. Labs try to make the process as accurate as possible by assessing each stone by multiple graders. When evaluating stones, diamond grading laboratories follow strict guidelines. However, the exact grade on any given characteristic comes down to the expert making the grading.

In fact, without a certificate, you can never be sure what you are buying. If a diamond is not certified, your only source of information about the stone’s quality is the seller. And let’s agree the seller’s assessment is not likely to be the most objective.

Direct Buy DiamondsDue to the seller’s subjectivity of diamond grading, they can have some leeway when representing a diamond’s quality to the buyer. They can increase the colour and clarity of a stone, usually by no more than one grade up from what the diamond would be graded by an independent party. That is why if you want to make sure that the quality of the diamond is what the jeweller claims to be, always ask for a certificate and never buy non-certified diamonds.

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Information Which Will Help You Market Diamonds

Are you planning to market a diamond? Nevertheless, Buy Diamonds Wholesale the prices are less than its original cost. There are many elements that affect the diamond price.

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Buy Loose Diamonds Online GiaThe very first point to do when selling your diamond jewelry would be to have it appraised. These diamonds will not be appraised to the original retail value. The jewelry store has its personal appraiser.

By having an appraisal, you will know what your diamonds are worth. But, round diamonds possess a greater appraisal value. Shapes, color, and clarity come into play. Round and brilliant cuts are easier to market compared to marquise or heart shaped cuts, simply because not a great number of individuals want to purchase fancy shaped diamonds. The clearer the diamond, the higher worth it has. Diamonds which are yellow. Off-white have lower value than clear diamonds. Keep in mind, when you sell a diamond, it’s useful to use the services of an independent appraisal institution. Right after appraisal, they will certify its authenticity.

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By having a certification, it makes it simpler for individuals to buy diamonds (click the up coming webpage). They now have a written and legal proof that their jewelry – a diamond solitaire ring, diamond wedding rings, or diamond engagement rings – is certified with its natural characteristics. The cost the appraiser gives you’ll be the highest price you are able to get to market diamond. This listing that informs the jewelry retailers of the prices that they should pay for diamonds.

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To look for any buyer, start with your family, relatives and buddies. Possibly anyone in your family or circle of friends may plan to buy diamonds – simply click the next website page – for an occasion. Most frequently than not, individuals get the greatest deals from somebody close to them.

Other potential buyers are jewelry stores. So be alert and in no way let your precious stone out of your sight. A few of them possess the tendency to switch the diamond or jewelry. However, they can be tricky occasionally.

If you want to market diamond to a jewelry shop, it will help if you show him your certification and rapaport worth. Select the auction sites that have the greatest traffic and reasonable charges. This will prevent the appraiser from giving you an amount below the dump worth. If his offer is only 60% or less he is really low balling you. The dump worth is the term given when only 60 to 80% of the total rapaport worth is offered. If he gives among 60-80%, he is being fair with you. Also the basic info that competitors are using to sell their diamonds. You may also see the auction costs.