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“Diamonds are forever.”

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Or so they say. While the statement is undoubtedly true – diamonds are strong and resilient and can last for pretty much forever – it only applies to the diamond itself. In fact, the unfortunate truth is that you’ll often end up selling your diamond at a significant loss. Not it’s value, and often not how special it is to you. Which means that if you are trying to sell your diamond jewelry, you’ll find that you will not be able to sell them for the same price that you purchased them for.

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Want to compare the different prices of diamonds? Our diamond value calculator shows 5 different prices of diamonds: the retail price, online price, diamond buyer price, private transaction price, and wholesale price.

However, if you’re looking to sell, this does not mean that you still can’t get the highest possible price. If you know the variety of factors that affect your diamond jewelry’s resale value, you can figure out the highest price you can sell it for and make sure you recoup as much of the purchase price as possible.

Below, you’ll find an in-depth look at all the factors that affect the resale value of diamonds. Read on to learn more.

The Value Of A Diamond – The 4 Cs

Before we look at what determines the resale value of diamonds, it’s good practice to understand what affects the original value of the diamond. More commonly known as the 4 Cs, these are:

1. Clarity

2. Color

3. Cut

4. Carat

Clarity

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Clarity refers to the number of visible flaws (known as inclusions) present in the stone.

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Color

Color is graded based on whether the stone has any yellow hues present in it that might make it look tinted as opposed to colorless. When it comes to color, the more colorless the stone, the higher the grade.

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Cut

Cut refers to the shape of the diamond’s facets, their arrangement, and number. In general, diamonds whose cut allows them to capture and reflect more light will get a higher grade.

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Carat is the weight of the stone. Bigger diamonds, which are rarer, have a higher value per carat than smaller ones. Commonly used to measure the weight of gemstones and pearls, it’s equal to 0.2 grams.

Now that we know the basics, we can delve into estimating a diamond’s resale value and how that value will be affected by different factors.

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Estimating The Resale Value Of A Diamond

To estimate the resale value of a diamond, you need to know it’s color, clarity, cut, and carat gradings and values. Enter those into our diamond price calculator, and we’ll provide approximate values of how much you can sell your diamond for through different avenues.

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If you’re going to sell private, it also makes sense to find other diamonds that share similar properties and use their market value as a reference. That should at least get you in the right ballpark when it comes to valuing your diamond’s worth.

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Figuring Out Quality Grades And Market Value Having your diamond graded is always a good idea, as it will not only provide information that will help you determine the diamond’s value, but also be a valid proof of quality when you are trying to sell your diamond jewelry.

You also have the option to have your diamond appraised by a qualified appraiser. This will get you a firm answer about the market value of your particular diamond – you won’t have to guess or compare to other similar stones. While you most likely won’t be able to sell it at market value, the documentation can help you get a higher price.

Now you have some numbers, but we still haven’t answered the question about exactly how much your diamond is worth.

The answer is about 20% to 60% of the average retail price of similar stones. We did tell you that you would be taking a significant loss.

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Unfortunate, but true.

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There are several reasons for this, but the main reason as to why resale prices for diamonds are so low is because jewelers will often buy diamonds in bulk. Whatever amount you paid for your stone at the store is much higher because it includes overhead expenses (rent, personnel salaries, and more) as part of the price. Buying in bulk means wholesale prices, which are much lower than retail prices.

Since there really is no reason for jewelers to pay you the retail price when they can get diamonds for much cheaper from diamond dealers, you end up taking the hit.

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Other Factors Involved In How Well Your Diamond Holds Its Value

Buy Single DiamondsIn addition to the ones listed above, there are also two other important factors that dictate the resale value of your diamond. They are:

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1.

2.

How and where did you buy your diamond jewelry?

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We’ve already explained that if you buy a diamond from a jewelry store, you won’t just be paying the market value of the stone, but also whatever markup is added to the price by the retail store that is selling you the diamond.

This markup will differ depending on where you buy the diamond.

Think about it: retail jewelers get the diamonds from wholesale diamond dealers who get their diamonds from diamond manufactures. At each point in this chain, there will be an additional margin added. Which means that by the time you purchase the diamond from the retail jeweler, the price you pay will have inflated quite a bit.

With brick-and-mortar jewelers, the fact is that you might end up paying a 100% markup. That translates to you paying twice whatever amount the jeweler paid to the wholesaler for the very same diamond.

Whereas if you bought the diamond online, the markup you’ll be paying will be significantly lower. Usually around 20% or so.

What this means is that while you won’t ever make a profit reselling a diamond, the place where you bought it from can influence how much you lose no matter where you try to sell it. Obviously, you lose less if you bought it online and more if you bought it at a physical jeweler.

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How and where are you going to sell your diamond jewelry?

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In addition to the other factors involved, the actual price you get for your diamond will also depend on how and where you sell the stone.

’t a good idea.

First off, if you are selling your diamond for cash at a pawn shop, you’ll almost certainly be taking the worst possible option. If they do, more often than not, the credit you get to spend on the store will usually be higher than whatever price they would pay to buy the diamond for cash – that is, if the jeweler buys diamonds for cash in the first place, which not all of them do. which as we discussed isn’t a good idea. The problem there of course is that you’re paying retail for new jewelry again… If you’re selling to a jewelry store, you could take credit to make another purchase from them.

As a rule, the further the buyer is from a retail point of sale, the less you are going to get.

Of course, the price will also depend on who you are selling your diamond to. Going by that logic, your best bet for a higher price is to try and sell it to an individual, if you can find one who wants to buy diamond jewelry from another individual in the first place. As a rule, the further the buyer is from a retail point of sale, the less you are going to get. Which means that a wholesale diamond dealer will not be paying you more than a retail jeweler would. For example, a person directly buying the diamond from you is almost certainly more likely to be willing to pay a higher price than whatever a jeweler would.

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Selling a high-priced diamond in a private sale can be risky though. You could get ripped off, or pay high commissions to an online marketplace and try to transact through the mail. You may receive less than a private sale, but our competitive marketplace helps you get the best price among diamond buyers and ensures you’re working with a trusted seller. You’ll also need to negotiate with multiple buyers, and in general go through a lot of hassle to sell your diamond.

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The Value Of Diamonds Over Time

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Before we wrap things up, you might be wondering if it’s better to hold on to a diamond in case it’s value goes up over time.

Short answer: it’s not.

While diamond prices often fluctuate, they have been steadily declining for the past decade. Which is enough reason for you to not hold on to your diamonds to try and get a better deal.

But beyond that, diamonds generally don’t increase significantly in value over time. However, the vast majority of the diamonds, especially at the consumer level, have only decreased in value over the years making them bad choices for investments. Don’t get us wrong, there are the rare and valuable diamonds – ones that are almost pieces of art themselves – that do increase in value.

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Which in turn also makes it a really bad idea to hold on to them to try and sell it at a higher price later. So don’t.

The increasing popularity of lab-grown diamonds also weighs on the price of natural diamonds. So if you want your diamond to at least hold some of its value, you need to purchase a natural diamond.

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Diamonds Are Not Quite Forever

To conclude, while a diamond will always maintain its brilliance, the truth is that the value of the diamond will not always remain the same. While they have some resale value – and you will get some of your money back if you decide to sell your diamond jewelry – you will almost always lose more than you gain.

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So if you are thinking of selling your diamond jewelry, make sure you do your research, figure out the exact market value and grade of your stone, and think about how and where you want to sell it.

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After all, just because you are not going to make any profit, it doesn’t mean you have to settle for a lower value, right?

Diamonds To Buy OnlineAnd if you have any other diamond related questions you need answering, get in touch with us and we’d be glad to help you out.

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Jewelry Jewelry All The Way

Be it a wedding, birthday party, a traditional feast or even times when you leave a little cold without the jewels perfect your look is incomplete, despite the expensive and beautiful clothes and shoes. But this truth has been approved unanimously by all the jewelry. Different times of the demand for different types of jewelry-festivals stick to traditional patterns, while in the batch that you can look at the stylish modern design exquisitely. Jewelry’s role in enhancing aesthetic tastes has been recognized even in the past, as old as the dawn of civilization, when women used to adorn themselves with jewelry, which were first carved in stone, shell, bone, wood, etc. And now you have the gold medal in pearls, jewelry gemstones diamonds in spectacular designs to meet all your needs. Complete end of your piece like none of other accessories.

In fact, buying jewelry considered a very important decision of many people. All these explain the significance of jewelry in our lives, and as an industry. Their popularity is rising high at the top of the success. The economic crisis may have inhibited their growth and profits for some time, but now, jewelry designers and manufacturers are making money like no other time. There are fashion shows, exhibitions, promotions and the launch of jewelry from time to time. The demand is growing every day.

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Industry of diamond jewelry is growing in these days when more people are ordering new designs and jewelry in bulk. You can also buy loose diamonds, dealers in diamonds, that diamonds are cut and can sell them and make jewelry. For example, engagement – https://www.forbes.com/sites/forbes-personal-shopper/article/best-places-to-buy-engagement-rings/ – rings, people are queuing to buy diamond rings, which have a timeless charm and elegance to them. Neck ribbons, bracelets, earrings, pendants, rings, bracelets, anklets, necklaces, pins, whatever necessary, jewelry designers are always new and innovative models, who never miss the impact of people on their models and unmatched beauty. Some even have their measure.

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"Best Place To Buy Diamonds In Dallas"As indicated above, the purchase of jewelry is considered an investment. Buy gold necklaces, bracelets, etc in several projects, and often decorated with spectacular emerald gemstones semi-precious stones such as diamonds, rubies, pearls, sapphire, quartz, zircon, etc., where jewelry indicates how much metal content and ensures the purity of quality gold.

It is advisable to buy (www.77diamonds.com/diamonds) jewelry brands and manufacturers will always give you excellent designs, Buy Blood Diamonds quality metals and stones and perfectly finish in the overall product. Go through their products and to communicate with staff to personalize their jewelry. Special prices on several occasions. They often define who you are. Search online for brands, except in your area. Jewelry is not just a fad. These companies often offer deep discounts. So make sure you buy wisely.

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The primary reason why a diamond resale value is so low is because jewellers often buy diamonds in bulk at the lowest price possible. Sometime 3 to 5 times less than the price tag you see in the store. Its resale price will be lesser than what was purchased. The intrinsic worth of a diamond.

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A jeweler will not buy those loose diamonds you find under your jewellery box at retail price. If you thought the diamond industry works of small margins, think again. He can get them at wholesale price from a diamond dealer at a discount rate of around 50%-80%. The same diamonds, same clarity, size and carat for more than half the price.

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Gold

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The resale value of gold is not static. Market value and consumer demand determine the gold price. It gives consumers a choice to resell their gold at a specific time when they can make a profit on high gold prices. No jewellery store will buy a diamond at market price. On the other hand, diamonds have less market value no matter the time you sell.

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However, there are some diamonds that are considered more of a collectable. The pink diamond for example is very rare as many of the mines that used to mine it closed. Which increased its scarcity significantly.

Diamonds are not a worthy investment as they rarely hold their value, even as collectibles. If you trade diamonds, you must know your market well, hence this investment is not recommended in contrast to stocks or property which are generally safer.

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A price of a diamond becomes at least half its purchase price after it has been purchased in a jewellery shop. If you do want to invest in this commodity make sure you do your research and never buy at retail price. So, if you are investing in diamonds, make sure you don’t buy it at the store. Diamond traders investing in diamonds usually have connections in the industry, such as suppliers and known traders.

Diamond Value Specification (cut, clarity, colour, and carat)

Certification can also affect the price, but essentially you wouldn’t purchase a diamond without one.

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Cut

Diamond cut is the most critical factor to consider while buying a diamond. Diamond cut influences how well its facets interact with light. A diamond with a good cut will display better brightness, scintillation, and fire than one with a bad cut.

Some factors that generally affect a diamond cut quality include; proportion, which involves the angle and measurements of a polished diamond. Polish also affects the overall condition of the diamond facets’ surfaces. Symmetry involves the facet placement. Precision of a finished diamond’s shape.

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It is also important to note that a diamond cut is not the same as its shape. A diamond with a good cut makes it look bigger and helps improve its face. The shape of a diamond refers to its outline, i.e., cushion and heart. A well-cut diamond makes it appear the right size for its weight. In contrast, its cut refers to its proportion and finishing.

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Colour

Diamond colour is another essential factor to consider while buying a diamond. Diamonds come in many colours; it is rare to find a diamond without colour. A diamond that exhibits secondary colours, such as yellow or brown, is considered tainted and less valuable. However, a system has been devised to identify the various colours of a diamond with letters.

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Carat

The weight does not always determine the size.

A diamond’s carat weight is another critical factor considered while buying a diamond. It is not so. At the same time, some people believe that the bigger the carat weight of a diamond, the bigger the size. The weight does not always determine the size. Varies on a case-by-case basis.

The worth of diamond jewellery technically lies in its carat size, and some societies use it to determine a person’s wealth or status. The higher the carat the wealthier the individual, but this was an old practice.

It is worth noting that diamonds experience a significant price jump at 1 carat. This is a popular diamond weight bench mark amongst people seeking wedding or engagement ring.

Clarity

Next is the clarity factor, the most misunderstood among the other factors. Diamond clarity is the qualitative assessment of the flaws present in a diamond, which may include blemishes (external flaws) and inclusions (internal flaws). A common misconception is that its clarity grade is required for better sparkle and to avoid eye-visible inclusions.

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Technically, the fewer flaws found in a diamond, the higher its value and clarity grade.

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Diamond Certification

A diamond certification refers to a diamond overview or grading report usually issued by accredited gemological laboratories. This certificate contains grades and information for each diamond’s characteristics based on its cut quality, carat weight, colour, and clarity.

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This certificate has a significant influence on a diamond’s value and price. They are incredibly consistent. So, while buying a piece of diamond, its certificate should be requested for review. There are different types of certificates, some are more valuable and trusted then others. Provide the greatest peace of mind to diamond buyers.

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If you ever wondered whether they are any different from regular diamonds or whether they are worth the money, you are not alone.

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Benefits of Buying Canadian Diamonds

There are basically 3 reasons:

1) Sustainable development and strict environmental laws on mining operations

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2) Social benefits and local economic prosperity – The aboriginal communities have benefited from the mining operations with the influx of fair labor jobs and infrastructure development.

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3) Accountability and traceability – As soon as the rough diamond is mined, they are tracked through audited processes at every stage production to the end product of a polished stone. Offer supporting documentations of the proof of origin. All 3 vendors are reliable companies with competitive pricing.

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There are quite a number of factors behind this…

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The mining operations require specialized machinery and costly equipment. The higher labor costs and employee benefits also contribute to higher operation expenses.

Thirdly, there are additional costs involved with the tracking and certification process.

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Buy Diamonds Online ThailandAt the end of the day, the consumer is expected to pick up the bill as these costs will be factored into the retail pricing of the diamond products.

Debunking Misleading Statements And Marketing Claims

Here are the 4 most common misconceptions people have. Marketing tricks that salespeople use to mislead consumers…com/wp-content/uploads/2016/09/cheap-engagement-rings-canada-scam.jpg” style=”max-width: 450px;”>

#1 – Canadian Diamonds Are “More Beautiful” And “Have Better Quality”

Blanket statements like this are commonly used by salespeople to market Canadian diamonds in better light and to justify the higher prices they are charging.

Well, let me tell you that such statements are complete rubbish and misleading.

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The fact is, it doesn’t matter where it originated from… a diamond is a diamond.

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Just like rough diamonds mined in other parts of the world, Canadian roughs also come in all types of shapes, clarity, color and carat sizes.

Diamonds are graded individually by the 4Cs and this is how their quality/value is determined in the market. If a polished Canadian diamond has been graded by GIA to be 0.5 carat, G color and VS2 clarity, its “quality” is no different from another diamond mined in Botswana that’s graded to be 0.5 carat, G color and VS2 clarity.

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If you follow along the lines of the same argument, a high quality D color VVS1 diamond from another mine is going to be better than a poor quality L color I2 diamond from Canada.

While I find the idea of a diamond that originated from the Arctic regions of Canada to be romantic, I don’t see the need to pay more for them because of practical reasons. Why should I pay 15%-20% more for a Canadian diamond when I can get an identical diamond from another legitimate mining operation at cheaper prices?

If you are unsure or take on a practical approach towards buying an engagement ring, I suggest you perform your own price comparison of Canadian diamonds vs. regular diamonds.

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#2 – Jeweler Says a CanadaMark Diamond is Guaranteed to be Beautiful

If someone says that to you in an attempt to convince you to buy CanadaMark diamond jewelry, you better think twice because that person is BSing you.

First of all, what’s a CanadaMark Diamond?

CanadaMark is an origin hallmark program created by the owners of the Canadian mines to track and document diamonds that are produced in Canada.

The following quote basically summarizes what CanadaMark is all about:

Best Place Buy Diamonds Online“The CanadaMark program represents the company’s commitment to category marketing of Canadian diamonds,” said chairman and CEO Robert Gannicott. “Through this program, the company aims to highlight the long-term environmental stewardship and social responsibility of the Canadian diamond mining industry, which ultimately will help achieve the highest prices for the company’s diamond production.”

Yep. You heard it straight from the horse’s mouth.

The CanadaMark program is nothing more than a marketing strategy to brand Canadian mined diamonds and to sell them for higher profits. It has nothing to do with guaranteeing a diamond’s “beauty”.

The problem is that many jewelry retailers use the hallmark as a misleading sales tool. In fact, many unsuspecting customers simply assume that a CanadaMark diamond has to undergo strict selection processes.

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The truth is, it is anything but stringent.

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Did you know that the CanadaMark can be used on polished diamonds with a cut grade of Very Good or better, L color or higher and I2 clarity or higher?

Here’s the kicker…

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Round diamonds with a “Very Good” cut grade simply imply a mediocre cut quality. There are literally hundreds of thousands of diamonds exhibiting a similar low level of cut quality in the market today.

A comparison of a Very Good Cut CanadaMark Diamond vs. a diamond cut for light performance.

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In case you don’t know yet, diamonds in the G-L color range aren’t rare nor are they perceived as high “quality”. In fact, most jewelry businesses won’t even consider selling L colored diamonds because of their yellowish tints.

Lastly, the fact that CanadaMark allows a bottom of the barrel I2 clarity grade reveals a lot about their quality standards. Personally, I would never recommend an I2 diamond to anyone in good faith and that should give you an idea of how bad it is.

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The bottomline is, you shouldn’t blindly believe the marketing fluff just because the sales person told you so. Most salespeople are there to sell you stuff without placing your interest as the top priority.

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If you want to pay a fair price and get the most value out of your money, I recommend shopping at James Allen and Brilliant Earth for your Canadian diamond ring.

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#3 – The “Conflict Free” Guarantee – What’s the Big Hoo Haa About?

I absolutely hate it when companies that actively market Canadian diamonds harp on the issue of conflict diamonds as if Canada is the exclusive source of “conflict free” diamonds.

Don’t get me wrong, conflict diamonds were a serious issue back in the early 2000s. However, the civil war in Sierra Leone is long over and the collective effort of international communities to implement the Kimberly Process has curtailed the sale of conflict diamonds since.

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From my personal shopping experience (as well as those by other readers), it feels like jewelers who market Canadian diamonds often do so by taking advantage of people’s emotions that conflict diamonds are still prevalent in the current market.

This is plain wrong.

In reality, it’s impossible to buy a “blood diamond” even if you want to. The Kimberley Act established in 2003 has leveled the playing field in the trade by ensuring that rough diamonds only come from legitimate sources.

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Besides, there isn’t a single jeweler that I know of who doesn’t comply with the Kimberly Process. Whether a diamond is mined from Australia, Africa, Russia or Canada, you can be assured that the diamond is conflict free.

#4 – Certified Canadian Diamonds Offer the Best Sparkle And Brilliance

There are a number of jewelers (some big brands are guilty of this as well) and “experts” who market Canadian diamonds as premium products that offer the best “fire and brilliance” because of their material properties.

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In my experience, these are usually marketing gimmicks that fall short on expectations as soon as you perform some analysis and apply basic common sense.

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The beauty and overall appearance of a diamond is influenced largely by CUT and has nothing much to do with its origins. Whether a diamond is mined in Canada or in Africa, a skilled cutter is required to bring out the true beauty of the rough.

For readers who had been following my blog, you will know I’m an advocate for cut quality and take on a scientific approach to analyze diamonds. In essence, sparkle and brilliance of a diamond are my utmost priorities when I buy diamonds.

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With the current standards of the Canadian cutters and polishers, I can tell you that it’s extremely unlikely to find a Canadian cut diamond that passes my standards to be purchase worthy.

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To illustrate this, here are some examples to give you an idea of the typical cut quality you can expect…

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0.70 H Color VS1 CanadaMark Diamond

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Read this to find out why they aren’t the kind of diamonds I would buy.

Now, I’m not saying that well cut Canadian diamonds don’t exist but finding them is like searching for a needle in a haystack. They are extremely rare and difficult to source for.

To show you the kind of cut standards you should be looking for, here’s one example I found on Brilliant Earth…

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1.00 Carat Round Diamond Super Ideal Cut • I Color • VS1 Clarity

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If you are looking for a truly well cut diamond with super ideal standards, you will need to get educated and understand the details that go into cherry picking one. Even then, expect to fork out a huge premium for stones from Canada.

Where is the Best Place to Buy Canadian Diamonds Engagement Rings?

If you made the final decision to buy a Canadian diamond engagement ring, the next question on your mind is probably where to start looking. Who can you trust to reliably deliver a high quality engagement ring?

To get you started, these are 3 companies I recommend for their range of loose diamond selections, exemplary customer service and excellent craftsmanship on finished jewelry products.

James Allen – CanadaMark Diamond Vendor With Videos

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James Allen is one of the best places to shop for a diamond engagement ring because of their vivid 360° videos. The high definition videos will enable you to scrutinize the smallest details and cherry pick the perfect diamond.

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Brilliant Earth – The World’s Largest Online Diamond Jewelry Retailer

Click here to browse Brilliant Earth’s inventory of Canada-mined diamonds…

Brilliant Earth is the pioneer in selling conflict free diamond jewelry online and they have a sizable range of certified diamonds from Canada. If you are looking for diamonds that have better cut quality and light performance, check out their signature diamond series.

Conclusion – Should You Buy a Canadian Diamond? Whether it is worth it to pay the premium for a Canada diamond is something that’s subjective to different people.

At the end of the day, it boils down to personal preferences and your own belief system.

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My advice to you is to evaluate individual diamonds on their own merit and to look beyond the marketing fluff that jewelers will feed you just to close a deal.

Good luck with your engagement ring search!

If you have any questions, feel free to get in touch via email or simply drop a comment below. I would love to hear your opinions about buying Canadian diamonds.

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One of the first campaigns that finally resonated was for boxed cake mixes that needed just one egg to be made. Bernays then requested he write to 5,000 of his medical colleagues asking them to agree that a heavy breakfast was the best way to start the day due to the loss of energy overnight. “Newspapers had headlines saying 4,500 physicians urge heavier breakfasts,” Bernays recalled years later. The doctor confirmed this. We’ll tell you about 10 of the most egregious ones. Yes, the same company that now specializes in baby food once also produced peanut butter, coffee, baked beans and chewing gum along with its hit, jarred bacon. Letting the homemaker contribute to the baking by cracking that one egg made a boxed mix seem less fake. The publications specifically mentioned bacon and eggs as taking care of the “problem.” The campaign was a success for Beech-Nut, and Americans soon developed a taste for bacon and eggs at breakfast [sources: American Table, Funding Universe]. No wonder he’s called the “father of public relations. Shortly after World War I concluded, the tobacco group was jonesing to snag a huge part of the market it was missing: women [source: Frevele]. Back then, it was considered improper for women to smoke in public. Eventually the public bought into purchasing and consuming all sorts of prepackaged foods, which hasn’t turned out to be the best thing for our diets [source: Bogacki]. Yes, they may have employed psychological methods to make us buy something we hadn’t previously wanted, but they weren’t using overt lies.

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Enter Bernays. With cameras rolling and photogs snapping, the women proudly lit up all at once. Women, of course, ended up the losers, when cancer, emphysema and a host of other smoking-related illnesses struck many of them, in the same way men were afflicted [source: Frevele]. Sure, the company could make a lot of cash just by selling the fruit. -confirmed what he said. The U.S.” (In addition to PR spin, United Fruit had close ties to the CIA.) America’s intervention was widely condemned by the international community. For decades after Guzman was toppled, people all over Latin America lost hope for governmental reform, and the region became a hotbed of revolution [sources: Kurtz-Phelan, Fischer]. Bernays brought journalists into the region, where they were fed false information, and even tapped “intelligence agents” to conduct “a private survey” which – surprise! But if it could also control, say, the railroads, shipping and governments themselves, it could really rake in the dough. So it set out to do just that, becoming the impetus for the term banana republic, used to describe small countries economically dependent upon one export commodity – like bananas – that are ruled by a weak government or dictator [source: Fischer]. For the fruit company, that simply would not do. By linking women’s lib with the ability to freely smoke in public, innumerable females jumped on board and took up the new habit.

7: Diamonds Are Expensive Because They’re Rare

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Actually, they’re quite plentiful. Rubies are the gemstones that are truly rare. Turns out this tradition was spurred by nothing more than a savvy public relations campaign coupled with a big dose of corporate skullduggery [source: Kaplan]. Yet men have been slipping diamond rings on women’s fingers for more than a century, both sexes convinced that this expensive stone is the only real way to express true love.

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It all began in 1880s South Africa, when Cecil Rhodes, head of De Beers Consolidated Mines, realized if he purchased as many diamond mines as he could, then restricted the supply of stones they produced, he could jack up prices. The public eagerly bought into the campaign. Just as planned. So he and his successors did just that, at one point controlling some 90 percent of the world’s rough-diamond trade [source: Zoellner].W. Ayer & Son, which created the “A Diamond Is Forever” campaign in 1914, considered by Advertising Age to be the most recognized and effective slogan of the 20th century. (It’s still in use more than 100 years later) [sources: Kennedy and Kaplan]. The message? Diamonds are the one, true gift of love: No engagement is complete without one.

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6: American Red Cross Covers Up Poor Performance

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This venerable organization and its volunteers have been helping people suffering from wars, natural disasters and other tragedies since 1881 [source: American Red Cross]. Or have they? While the American Red Cross (ARC) undoubtedly has done much good over the years, it stumbled badly in the aftermath of Hurricane Isaac and Superstorm Sandy, both of which slammed portions of the U.S. in 2012. Shortly after both storms, the Red Cross was caught empty-handed, often without such basic supplies as food and batteries to dole out to victims [source: Sullivan].

They want to support their own workers.

There was one thing the Red Cross succeeded at, however – covering up its poor performance. And they’re worried about child labor and other unsavory practices that may go on overseas. It’s not surprising, then, that many companies, both foreign and domestic, will try to deceive Americans into thinking their products were made locally, when in reality they are not. The Red Cross also wasted a ton of food – about 30 percent of meals it prepared went uneaten because it didn’t have accurate information about where the hungry people were. And in one case, officials demanded a huge mobile kitchen (that had closed for lack of need) be restarted as demonstration just for donors [source: Elliott, Eisinger and Sullivan]. Not only that, more than 60 percent will pony up 10 percent more for the privilege of doing so [source: Consumer Reports]. Why? Americans think their goods are of a higher quality, for one. They want to support their own workers. During the Sandy cleanup, a full 40 percent of all available trucks were pulled off the streets simply to be visible in the background during news conferences. According to an investigation by ProPublica and NPR, in the aftermath of Isaac, an ARC official ordered 80 of its empty trucks to be driven around a Mississippi town just for show.

According to Federal Trade Commission (FTC) rules, all, or almost all, of a product with a “Made in the USA” label should be crafted with American materials. Additionally, its final assembly or processing must be done either in one of the 50 states, the District of Columbia, or in a U.S. So, many of us are trying to lessen our consumption of the sweet stuff. when it wasn’t. One example of many: the Stanley Works, an American toolmaker, was fined $205,000 by the FTC in 2006 after marketing its Zero Degree ratchets as “Made in the USA,” when in reality the ratchets were crafted with a substantial amount of foreign material [sources: Consumer Reports, Federal Trade Commission]. By 2000, they were up to 152 pounds (69 kilograms) [source: Clark]. Experts say the most harmful component in our diets today is likely – you guessed it – sugar. To help, the Food and Drug Administration (FDA) requires that ingredients in food products be listed in order of quantity (by weight) from greatest to least. territory or possession. But some companies will slap a huge American flag on their product’s package, then hide a tiny disclaimer noting all parts were imported. This way, consumers can scan a label and see how much sugar, for one, is in a food product. Except it’s not quite that simple. Or, more blatantly, they’ll openly claim a product was made in the U.S.

Food manufacturers don’t always want us to know how much sugar is in their products. Another commonly used trick is to call the added sugar in a product “evaporated cane juice,” as Greek yogurt-maker Chobani has done. Some deceive consumers by sweetening a product with several sweeteners. chief weapons inspector found no WMD [source: CNN]. Authors Sheldon Rampton and John Stauber, who run PRWatch, say the U.S. So, if their product’s main ingredient is sugar, that would be the first item listed in the ingredients – potentially a turn-off for consumers. Doing so allows them to list each sweetener separately. was able to pull off that feat by using PR tactics to get the American public clamoring for such an invasion. But if they use, say, four types of sweeteners, that might cause other, healthier ingredients to be listed first, and all of the sugars at or near the end of the list, making the product seem like sugar was a minor part. This was despite the fact that the U.N. Many consumers think evaporated cane juice is a healthy juice, not just another name for sugar [source: Truth in Advertising].S. military action was that Iraq possessed weapons of mass destruction (WMD).

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First, they say, the George W. Bush Administration, through misinformation and repetition, made Americans believe Iraq was behind the Sept. that discussed Iraq’s huge stockpiles of weapons of mass destruction. These were later found to be forgeries. When it was all packaged together, the case constituted a ‘grave and gathering danger’ that needed to be dealt with urgently.” Support for terrorism was given greater weight by playing up a dubious al Qaeda connection to Iraq. government knew they were fakes in advance [source: Pincus]… A nuclear threat was added to the biological and chemical threats to create a greater sense of gravity and urgency. 11, 2001, terrorist attacks. Documents were presented to the U.N. (Opinions differ as to whether the U.S.

When the U.S. We saw close-ups of both Americans and Iraqis helping pull down Hussein’s statue, set in Firdos Square; we weren’t shown the long-range photo of the square, which was nearly empty of people [source: Rampton and Stauber].

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2: Global Warming Is a Hoax

The notion of climate change, or global warming, has been around for years now. A full 97.2 percent of the papers assumed humans had at least some role in global warming. They also have a wealth of political connections. So why do we think the issue is still in such a flux? Sadly, their efforts have worked for many years [sources: Merchants of Doubt, Vaidyanathan]. Climate change skeptics also work to create the illusion that there’s much discord on the subject among climate scientists, which further confuses the public as to what’s considered accepted science on the subject and what’s fringe craziness. For decades, their supporters have run campaigns to mislead people about not only global warming, but about the ozone hole, acid rain and other well-established scientific knowledge. Even the scientific community is in turmoil, so how can we possibly figure out the truth? Actually, the scientific community isn’t in turmoil over global warming. They do so by persuading the media to cover their views whenever their opponents’ thoughts are cited. In 2013, a group of scientists looked over 4,014 abstracts on climate change and found an amazing rate of consensus. Some think it’s real, some say it’s not.

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1: Posting Fake Positive Online Reviews

Positive online reviews can really help a small business. And negative reviews can tear it down. With that in mind, it didn’t take long for company owners to realize they could post fake positive reviews for themselves, or poor reviews of their competitors to help the bottom line. So many did.

Asked the reviewer to fill in the rest.

Yelp, an online company with millions of reviews of local businesses, got fed up with the practice. Other businesses wrote parts of reviews. TripAdvisor put up similar scam notices [source: Streitfeld]. In some cases, the businesses had written a review of themselves they wanted the person simply to post. Asked the reviewer to fill in the rest. Company personnel were finding one fake review posted on its site for every five new real ones. So it set up a sting to catch businesses in the act.

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Unfortunately, the practice is not likely to stop any time soon. Consumers should be wary of extra-positive or negative reviews, particularly if they are generic, rather than giving specific examples. “Our History.” (Aug. 6, 2015) http://www.redcross.org/about-us/history Potential customers should read through multiple reviews of a business to see if people praise or gripe about common things [source: Johnston]. Makes you lose a little faith in humanity.

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Bogacki, Mike.” Collegiate Times. Dec. 8, 2009. (Aug. 8, 2015) http://www.collegiatetimes.com/opinion/columnists/public-relations-often-relies-on-deception-lies/article_d883fdcc-a681-51f6-a024-f1c7d92f1ef6.html

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Clark, Bruce. “The American Diet: A Sweet Way to Die.” Food Safety News. Feb. 26, 2010. (Aug. 6, 2015) http://www.foodsafetynews.com/2010/02/the-american-diet-a-sweet-way-to-die/#.VcPJCXFVhBd

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Colleary, Eric. “How ‘Bacon And Eggs’ Became The American Breakfast.” The American Table. July 19, 2012. (Aug. 3, 2015) http://www.americantable.org/2012/07/how-bacon-and-eggs-became-the-american-breakfast/

Consumer Reports. “Knowing Which Products are Truly Made in America.” February 2013. (Aug. 3, 2015) http://www.consumerreports.org/cro/magazine/2013/02/made-in-america/index.htm

Consumer Reports. “Made in America.” May 21, 2015. (Aug. 5, 2015) http://www.consumerreports.org/cro/magazine/2015/05/made-in-america/index.htm

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Elliott, Justin and Jesse Eisinger and Laura Sullivan. “The Red Cross’ Secret Disaster.” Pro Publica. Oct. 29, 2014. (Aug. 6, 2015) http://www.propublica.org/article/the-red-cross-secret-disaster

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Federal Trade Commission (FTC). “FTC Alleges Stanley Made False Made in the USA Claims About Its Tools.” June 9, 2006. (Aug. 5, 2015) https://www.ftc.gov/news-events/press-releases/2006/06/ftc-alleges-stanley-made-false-made-usa-claims-about-its-tools

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Fischer, Brendan. “A Banana Republic Once Again?” The Center for Media and Democracy’s PR Watch. Dec. 27, 2010. (Aug. 3, 2015) http://www.prwatch.org/news/2010/12/9834/banana-republic-once-again

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Frevele, Jamie. “That Time Cigarette Manufacturers Got Women to Smoke by Equating It With Freedom.” The Mary Sue. Feb. 27, 2012. (Aug. 3, 2015) http://www.themarysue.com/smoking-suffragettes/

Funding Universe. “Beech-Nut Nutrition Corporation History.” (Aug. 4, 2015) http://www.fundinguniverse.com/company-histories/beech-nut-nutrition-corporation-history/

Johnston, Susan. “Don’t Fall for Fake Online Reviews.” U.S. News & World Report. July 8, 2014. (Aug. 8, 2015) http://money.usnews.com/money/personal-finance/articles/2014/07/08/dont-fall-for-fake-online-reviews

Kaplan, Barry. “Forever Diamonds.” Gemnation. (Aug. 5, 2015) http://www.gemnation.com/base?processor=getPage&pageName=forever_diamonds_1

Kennedy, Dan. “A Great Ad Campaign Can Last Forever.” Entrepreneur. (Aug. 3, 2015) http://www.entrepreneur.com/article/200030

Kurtz-Phelan, Daniel. “Big Fruit.” The New York Times. March 2, 2008. (Aug. 5, 2015) http://www.nytimes.com/2008/03/02/books/review/Kurtz-Phelan-t.html?_r=0

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McMullen, Troy. “Dannon to Pay $45M to Settle Yogurt Lawsuit.” ABC News. Feb. 26, 2010. (Aug. 3, 2015) http://abcnews.go.com/Business/dannon-settles-lawsuit/story?id=9950269

Merchants of Doubt. “Frequently Asked Questions.” (Aug. 6, 2015) http://merchantsofdoubt.org/faq.html

Rampton, Sheldon and John Stauber. “Weapons of Mass Deception.” The Center for Media and Democracy’s PR Watch. (Aug. 3, 2015) http://www.prwatch.org/books/wmd.html

Streitfeld, David. “Buy Reviews on Yelp, Get Black Mark.” The New York Times. Oct. 16, 2012. (Aug. 8, 2015) http://www.nytimes.com/2012/10/18/technology/yelp-tries-to-halt-deceptive-reviews.html?_r=1

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Sullivan, Laura. “Red Cross ‘Diverted Assets’ During Storms’ Aftermath To Focus on Image.” NPR. Oct. 29, 2014. (Aug. 3, 2015) http://www.npr.org/2014/10/29/359365276/on-superstorm-sandy-anniversary-red-cross-under-scrutiny

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Truth in Advertising. “Seeking The Truth In Food Labels.” July 3, 2012. (Aug. 3, 2015) https://www.truthinadvertising.org/always-read-the-label-food-label-deception/

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Can You Buy Cheap Diamonds In ThailandVaidyanathan, Gayathri. “How to Determine the Scientific Consensus on Global Warming.” Scientific American. July 24, 2014. (Aug. 6, 2015) http://www.scientificamerican.com/article/how-to-determine-the-scientific-consensus-on-global-warming/

Zoellner, Tom. “Five myths about diamonds.” The Washington Post. July 4, 2010. (Aug. 5, 2015) http://www.washingtonpost.com/wp-dyn/content/article/2010/07/02/AR2010070203990.html