Is Amazon.

Globally, the rise of e-commerce and online shopping trends have changed the way consumers shop. But what about the diamond. Engagement ring industry?

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Amazon can be considered the bazaar of the internet. They sell everything from books, toys, clothing to electronics and whatever you can think of. When it comes to jewelry, you can find silver, gold, diamonds being listed; separated for men and women, categorized by price and even by occasion of use.

Search results for diamond engagement rings on Amazon.com

Diamonds are expensive and when it comes to buying an engagement ring, we are talking about prices in the realm of 4 or even 5 digit figures. They offer a flexible financing system where shoppers can pay for a purchase via a zero interest installment plan for products above a certain value. On top of that, they are a company most people are familiar with and already trust. If you aren’t satisfied with the product, you can always return it for a refund. This gives people the perception that they can get “better deals” when buying diamond jewelry (although this is actually a misconception). Naturally, the high price tags will induce some skepticism and fear in many buyers.

The Ugly Truth Behind Buying Diamond Rings at Amazon.com

The fact is, Amazon.

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Why? That’s because of the vague titles. Misleading product descriptions in the listings. In many cases, these are purposely crafted to misrepresent the diamond’s quality and to trick unsuspecting consumers.

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Let me be clear about this.

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If you look at the listings above, do you notice that each of these listings show a ring with a near flawless center diamond? Next, read the descriptions and look at the extremely low clarity that the diamonds have.

Does it resemble the clear, sparkling center stones you see in those listings? And let me tell you this is just the tip of the iceberg.

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I’ve even come across listings when searching for diamond jewelry only to realize that what is being sold is a diamond simulant. The fact that you need to be on your toes all the time just to avoid getting ripped off leaves a bad taste in my mouth. Not only do they sell higher quality products and provide a better shopping experience, you also get to enjoy lower prices and consumer-orientated sales policies.

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Shopping for an Engagement Ring is Very DIFFICULT at Amazon

Ok.g. GIA graded diamond rings) to get a better selection of rings to choose from. In fact, let’s assume you’ve already done some prior research on Beyond4cs. Think about it. In fact, almost every listing you see on Amazon.

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As a consumer, this matters because it means you have no idea what you will be getting exactly and you have little control over the final cost/quality of the ring.

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The truth is far from that.05. And that’s roughly a difference of 10% in prices.

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Which Jewelry Stores Buy Diamonds

Price comparison of Amazon.com loose diamonds.com. As you can see below, the 0.04.com.

That’s close to a whopping 50% price difference!

Price comparison of Amazon.com loose diamonds. Basically, you are expected to shop blindly for a big-ticket item and that really puts you in a position of disadvantage.

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Amazon.

They are seemingly low price because of the garbage tier quality you are getting.

And let me be absolutely clear about this.

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You’ll get better customer service, tangible data to base your decisions on, better prices and consultations with in-house gemologists if there’s a need for more details on a particular stone.

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Videos and magnified photographs can make or break the deal when buying a diamond.

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