A 21st century guide to buying diamonds

By Archana Thani

Shaped through the ever-changing lens of time, diamonds today represent the reinvented perception of beauty and luxury of a generation, altering the way in which we buy jewellery. They adapt, remodel and reset to the heart’s desire. They are forever, yet of-the moment, and that’s why our love affair with them will never cease to exist.

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The proliferation of diamonds in pop culture puts them into a context previously unimaginable. Not only are they easier to access, but designers are reflecting the needs of a younger generation by creating ‘everyday diamonds’ at more attainable price points.

Diamonds, like their wearers, are more multifaceted than ever. Diamonds’ era. No longer reserved for the red carpet or high-society soirées, diamonds have become part of daily discourse. Welcome to the ‘T-shirt.

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Think of it as the gold standard of diamond jewellery, a barometer to measure every stone against. However, today, these aren’t the only markers of a diamond’s worth.

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Cut

The cut of a diamond doesn’t actually refer to its shape, but determines how it interacts with light. Women today are venturing away from traditional cuts and opting for alternative ones, like marquise and trapezoid diamonds, to stand out from the crowd. Precise workmanship in diamond cutting is required so that proportions, symmetry and polish maximise its magnificence. A diamond’s cut affects its sparkle and brilliance.

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Colour

The less colour, the higher the grade, so even the slightest hint can make a dramatic difference in value. The exception to this rule is for diamonds that possess a rare or unusual colour such as red, blue, pink, green or yellow. Now, there has been a shift with the onset of ombré diamond trends-black, brown and grey diamonds have become increasingly popular for those looking for ‘everyday luxe’ jewellery.

Clarity

Inclusions are nature’s birthmarks, the characteristics that make each diamond unique. Deemed ‘flawless’ on most grading scales. Diamonds that form without any inclusions are extremely rare. Clarity grades are based on the number, size, relief and positions on the inclusions. On the flip side, we live in a society where flaws are celebrated, so clarity or lack thereof can also add to the character of a diamond. The clarity of diamonds refers to the absence of these inclusions or blemishes. These rare diamonds are some of the most valuable in the world.

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Carat

Carat weight is the measurement of what a diamond physically weighs. However, for your everyday, daintier pieces, it may not be a highly determining factor. The importance of carat weight can vary depending on the piece you are buying. Diamonds of a greater carat weight are exponentially more valuable than diamonds of a lower carat weight. One carat is equal to 0.2 grams. If the stone is the central focal point of your piece, you might want to give this ‘C’ more value.

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Connection

In a market where lab-grown diamonds exist, opting for natural diamonds symbolises valuing authenticity in connection. From your diamond dealer to your designer, each individual brings their set of unique experiences, expertise, inspirations and influences to the table. The sum of the parts creates something larger and more valuable. However, connection isn’t just about owning a natural diamond, it’s also about creating meaningful experiences that happen at every touch point throughout your purchase.

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Craftmanship

Adding value beyond gems and precious metals is a growing appreciation for highly skilled craftsmanship. In the fast-paced day and age we live in, time is increasingly viewed as a luxury. We seek out experiences that make us slow down and appreciate life. Craftsmen do exactly that. They spend their time honing a skill and perfecting it, and that’s what makes their work so covetable. Today, we have a number of talented contemporary designers who can create something unique to suit everyone’s needs.

B. ‘LOVE’ RING, Cartier.

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Consciousness

Sustainability ranks as high as quality, design and price when it comes to purchasing diamonds. Protection of the environment, fair worker treatment, conflict-free sourcing, supporting local communities and a diamond’s origin are key considerations for conscious customers. In an industry where transparency is being demanded by the consumer in every aspect of the supply chain-from mines to independent retailers and designers-everyone has a role to play in upholding standards.

From your diamond dealer to your designer, each individual brings their set of unique experiences, expertise, inspirations and influences to the table.

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