Over the longer term diamond prices have consistently increased, so many people have considered them as an investment. Here are 7 things you need to consider before you purchase. When it comes to buying a stone for investment, the secret is in the planning.

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1. Buy a piece you like

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Ask yourself, are you buying primarily for investment or personal pleasure? If the answer is investment, it’s important to note that this will be more long term. You will need to wait 5-10 years to capitalise on reselling. Diamonds are not the kind of investment that earns you an income. For this reason, it’s wise to choose an item that you like (the original source). Then your income becomes the joy you get from wearing the piece.

2. Choose a carat, colour and clarity that is in demand

Choosing the type of diamond that is in high demand makes it easier to resell later.

When you’re buying with an ultimate goal to resell, you need to choose a diamond that there is a demand for. Surprisingly, this doesn’t always mean you have to find something unusual or even a stone that has a particularly high colour and clarity. Stones over 2 carats with either good colour or good clarity make a good choice. (Buying a stone with both good colour and clarity can take the price point beyond that of the normal investor.) Choosing the type of diamond that is in high demand makes it easier to resell later. For this reason they make an ideal investment piece. Larger size diamonds are in demand as well as being in short supply.

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3. Do your market research

Take the time to shop around to ensure you’re getting value for money. This way you can be sure that you are buying at a price that will maximise your investment later. Buying at auction is a good idea because it means you avoid the margin included in retail prices. Know your price points in relation to the colour, clarity, cut and carat weight.

4. Certification / authenticity You need a report from a laboratory that’s recognised within the market that you are intending to sell. This makes sure that the quality of the diamond is recognised when it comes time to resell. A certificate gives your potential buyer confidence that they are getting what they are paying for.

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5. Consider your outlets for reselling

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If you’re buying to make money, you need to measure up the various different ways you can sell your pieces.

6. Calculate the costs involved in buying and selling

If you don’t have your own network within which to sell, you may need to commission someone to do this on your behalf. Identifying these and other costs before you purchase will help you gauge the practicality of your investment.

7. Avoid treated and synthetic diamonds

If a diamond is colour-treated, fracture-filled, or laser-drilled, its value is greatly reduced and difficult to resell. This takes us back to the need to get appropriate certification. Not only are they lower in value, they are less appealing to potential buyers. Plus, it has the added benefit of bringing you a little sparkle to your life! In short, purchasing a piece for personal pleasure that has genuine demand within the market is the safest way to buy for investment.

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