BLUE NILE VS JAMES ALLEN
BLUE NILE VERSUS JAMES ALLEN DIAMOND COMPARISON
Posted on January 5, 2016 by Richard Scott
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In my eyes, there are only TWO places to buy loose certified diamonds online:
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Blue Nile and James Allen
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Both companies were founded in the late 1990’s (98 & 99), and both offer comparable services, quality and diamond selection.
So how do you compare them?
You look at everything:
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– Price
– Selection
– Details
– Warranties
– Return Policy
– Trade-In Policy
– Service
– Financing

So let’s dive in and compare these two massive diamond dealers, and then we’ll compare my favorite diamond quality as well.
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It’s Blue Nile VS James Allen


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Diamond prices:
They’re really closely matched, but the deals are tremendous (by a long shot).
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Diamond selection:
So they really are pretty similar as far as inventory. They’ll both have the diamond you want (plus thousands more!)
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So finding ONE diamond in a certain color or clarity is not an issue. Especially when you consider that a normal jewelry store will generally only carry about 50 certified diamonds (or less) in stock.
So there is no comparison to what they carry versus your local jeweler. Online will blow them away!!!
Diamond details:
Both companies allow you to search and filter loose stones down to the smallest detail.
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They even allow you to view the actual diamond report (a.k.a. certificate) online to see every spec of that stone.
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Sample Photos?
Blue Nile – bluenile.com – shows stock photos for most of their diamonds instead of the real thing (Just recently they started putting up real images of some of their stock).
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Sample photos that in no way represent the actual diamond or the quality you’re buying…

Buying a diamond sight-unseen is iffy (If it wasn’t GIA certified, ) I like to see the diamond (please click the following post) up-close and personal.
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I like to view the diamond under 10x magnification BEFORE buying it. That way I can see what the stone visually looks like, and see all the flaws inside (But then again, both companies do offer a return policy…)
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This is where James Allen excells…
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James Allen have what they call “360° diamond display technology“, which shows you the REAL diamond you’re buying, magnified 10x, and it’s interactive. It allows you to not only see the actual stone, but to spin it around so you can see it from all angles.
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It’s amazing!

You will never look at diamonds the same way again!
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Warranties and Policies:
Both companies carry some of the BEST warranties in the biz.
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They offer:
Free Shipping
Lifetime Warranty against Manufacturer’s Defects
100% Returns for 30 Days
Free Upgrades (For 2x Times the Purchase)

James Allen also gives you:
– A Wire Discount of 1.5%
– 60 Day Free Ring Sizings
Free Returns
Free Cleanings and Inspections
70% Buy Backs up to 2 Years (Unheard of in this Industry)
Diamond financing:
Both companies offer different payment options, like credit card, check, money orders, money wires, and both offer flexible financing plans, and even interest free options…
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Just be careful, if you are LATE with one payment, or don’t pay it in full, then high interest rates may apply (From the very first day of purchase!)

As always, I advise paying in cash (bank wire) and saving money if you can.
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Now let’s compare diamonds:
I searched both Blue Nile and James Allen for the EXACT same diamond (my favorite quality), VS1, E, Excellent cut, polish & symmetry, 1 carat, GIA certified, with zero fluorescence.
This is what I found:


As you can see, both stones are about as identical as you can get. Blue Nile’s stone is $8,620.
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James Allen’s stone was $9,000! (at the time of this post)
There’s a difference of $380, which is no big deal.
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But…
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Generic stock photos really are a…
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BUMMER!
Compare the two diamond plots below:

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The bottom line:
Either company will sell you diamonds at deep discounts because they have little overhead. It all depends what your priorities are… Both are almost identical in selecting a diamond, policies and prices. But James Allen shows you the actual stone (which is priceless). Blue Nile is a little bit cheaper…
For me:
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I like to see the real stone!
And you should too!
When you view the actual diamond
That technology sells me! 🙂
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A couple hundred dollars doesn’t make or break the bank… But policies, service, and the ability to see the real diamond does.
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As a further comparison…
jewelry-secrets.com/Blog/wp-content/uploads/2016/01/Kay-Jewelers-1-Carat-Round-Diamond.jpg” style=”max-width: 450px;”>
That’s POOR! Their diamond is an SI2 clarity with I color for the same price…
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And, it’s NOT even certified! They don’t list the actual cut grade, don’t list polish or symmetry, and don’t even mention fluorescence!!!
(And people still buy from them ???)
No Thanks, I’ll stick with Blue Nile or James Allen
Shop with James Allen and see my favorite diamond quality HERE!
Or buy your diamonds from Blue Nile HERE!
Cheers! 🙂
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