From a consumer’s perspective, let me tell you that the majority of jewelry stores fall short on delivering high quality diamonds at fair prices and/or provide a great overall shopping experience. Enable you to make educated purchase decisions. Doing so would greatly save you time. I’ve summarized the various options below.

Our Top 6 Best Places to Buy a Diamond in 2022

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Where to Shop is Dependent on Your Needs

In my opinion, there isn’t a single best place to buy diamonds and the ideal vendor is dependent on what you are looking for. Read our summary on the corresponding company. Feel free to click on the links above.

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Well, you shouldn’t be. Here’s why…

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Going online beats buying in a physical store in every aspect of the shopping process.

From having a more transparent shopping experience to gaining access to wider diamond selections, you also get to see and compare diamonds down to the smallest details and away from a pressurized selling environment. Not only do you need to use a loupe correctly and deal with excessively bright lights, you also have someone breathing down your neck and eyeballing your every action.

Going online means there is no pressure to buy, no pushy salespeople to deal with and you get to buy a higher quality piece of jewelry at a fraction of retail prices because of lesser overheads. Get this, the larger selection of diamonds online enables you to cherry pick diamonds according to what you want without the need to compromise on your budget or specifications.

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In terms of sales policies, physical stores will come nowhere near to what online retailers offer in terms of money-back guarantee and risk free purchases. At the end of the day, finding a high quality diamond is way easier online compared to banging your head against the wall at a physical retailer.

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If you ever need any help in choosing the right diamond, feel free to drop me an email letting me know what you are looking for. Also, if you require a second opinion on a diamond, you can drop me a note too.

James Allen – Best Place to Buy Fancy Shape Diamonds

Combined with a fuss-free and superb user interface, they deliver an impeccable shopping experience for every customer.

Why JamesAllen.com is the Best Place to Buy Fancy Shape Diamonds

– 150,000+ certified conflict-free diamonds in 360° HD videos.
– Superb user-friendly interface and intuitive browsing. – Lifetime warranty of all jewelry products sold. – Hassle free returns with 30 day money back guarantee. – Exclusive CanadaMark online retailer. – Free shipping worldwide.
– 24/7 customer service (available via live chat, phone & email)
– Lifetime upgradecom.

Here’s a sample listing from JamesAllen.com/wp-content/uploads/2018/01/oval-shape-diamond-for-sale.jpg” style=”max-width: 450px;”>

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The ability to interact with the diamond at different magnifications enables you to make educated decisions.

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Try it out for yourself and you will see why it’s so easy to fall in love with the website.

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James Allen is absolutely the best vendor when it comes to buying fancy shape diamonds like ovals, pears, hearts, cushions and Asschers. This is because a fancy shape diamond’s cut quality and performance can be deciphered via videos and ASET images (James Allen provides this on request).

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On top of that, James Allen has a broad inventory with good selections of fancy shapes across different sizes, specifications and caters to people with different budgets.

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In sharp contrast to what you will see in physical stores or other online retailers, you get total transparency in every step of the shopping process – from loose diamond selection all the way to designing your own jewelry.

Head to JamesAllen.com to experience the Diamond Revolution. You get to spin actual diamonds in 360° HD and zoom in up to 40x to scrutinize them at the convenience of your home!

White Flash – Best Place For Ideal Diamonds & Designer Rings

White Flash is an online jeweler founded in 2000 and they are based in Houston, Texas. Their signature “A CUT ABOVE®” super ideal round and princess diamonds are internationally recognized as some of the most well cut diamonds in the world.

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Not only do they have a modern manufacturing facility and the capability to create fine jewelry with different levels of complexity, they are also an authorized retailer of some of the most well known designer brands in the industry like Tacori, Verragio, Ritani and many others.

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Why WhiteFlash.com is Great for Ideal Diamonds & Designer Brands

– Deep inventory of certified AGS/GIA ideal cut diamonds. – Diamonds cut for superlative light performance and precision. – Lifetime 100% trade up benefit for signature diamonds. – Beautiful settings that are made with great craftsmanship. – Consistent winners of prestigious BBB Winner of Distinction awards. – Free Fedex delivery that is fully insured. – Authorized retailer of well known designer ring brands. – Only retailer jeweler awarded with ISO 9000 – Quality Management. – 30 day returns and 1 year buyback guarantee.

Buy Coloured Diamonds

White Flash specializes in super ideal cut diamonds that are crafted for light performance and sparkle. What makes them stand out is their deep inventory of in-house diamonds and their stringent standards of curating the best cut diamonds.

For my details, you can read my detailed review of White Flash and also view a box opening of an A Cut Above diamond I bought here.

Owning the diamonds instead of utilizing a virtual inventory (most online vendors list diamonds they don’t own) also enables them to capture analytical data on their diamonds (e.g. ASET, Idealscope, videos) and provide a higher level of service to their clients (e.g. provide comparison videos).

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Sample listing of in-house loose diamond (A Cut Above)

Analytical data for light performance and cut optics are readily available for all their in-house listings.

Buy Used Diamonds

For a huge selection of GIA & AGS graded diamonds that are fully vetted and ready to ship today, click here to visit White Flash and browse for your perfect diamond today!

Buy Lab Made Diamonds

Brian Gavin – Best Place For Super Ideal Cut Diamonds

Brian Gavin is a 5th generation diamond cutter with South African roots and well-known in the industry as a pioneer pushing the boundary of diamond cut quality. In 2009, he launched his company “Brian Gavin Diamonds” and started the production of a series of hearts and arrows ideal cut diamonds.

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Why BrianGavinDiamonds.com is Good for Super Ideal Diamonds

– Every signature diamond is owned in-house and individually curated. – 1 year buyback policy. – Availability of warm-colored super ideal cut diamonds (M-Z color). – Superb bench workmanship quality and custom designs. – Exclusive AGS000 ideal cut emerald diamonds. – Availability of super ideal cut fancy shape diamonds like the cushion & princess. – Financing options available via Affirm. – Fluorescent diamonds with ideal cut quality and lower prices. – Free international shipping with full insurance. – 15 day inspection period & return. – Lifetime upgrade benefit for signature diamonds.

If you are in the market for a round, princess, cushion or emerald cut diamond and you are looking for the best of the best in terms of cut quality, look no further. Brian Gavin’s diamonds are consistently top notch and have the best possible sparkle.

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For an indepth review of their different signature lines of diamonds, click here to read the comprehensive analysis I performed on their diamonds.

What I love about their listing pages is that they provide various views of the diamonds under different lighting conditions. This allows you to see how the diamond actually interacts with light!

Brian Gavin is a market leader and constantly innovating to create new product lines. In late 2017, he launched a newly minted signature line of AGS000 emerald cut diamonds that exhibited superb optics and contrast patterning.

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This groundbreaking launch revealed the first ever emerald cut diamonds which were consistently brighter than other emerald cut diamonds and were backed up with scientific evaluation of light performance by AGS.

Best Place Buy Diamonds Online

If you are someone looking for the best of the best, look no further. Click here to visit BrianGavinDiamonds.com to browse for super ideal cut loose diamonds certified by AGS and GIA.

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Leibish – Best Place to Buy Natural Fancy Color Diamonds

Leibish & Co. is the most recognized name in the industry when it comes to natural fancy color diamonds. Since the company was founded in 1979, they have built up a fantastic reputation and specialization in color diamonds of various hues, clarities, rarity and sizes.

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Why Leibish.com is the Best Place to Buy Fancy Color Diamonds

– World renowned fancy color diamond specialist. – Free insured international shipping. – 30 day money back guarantee. – Reputable and reliable GIA certification reports for color diamonds. – Fancy color diamonds of every color and hue imaginable. – Exclusive Argyle diamonds acquired directly from tender. – Professional appraisal report for purchased jewelry. – 2 year jewelry and service warranty. – Beautiful settings that are made with great craftsmanship.

Most notably, Leibish has access to one of the most exquisite collection of Argyle diamonds which are highly sought after by collectors and investors alike. On top of that, Leibish and Co. also takes great pride in their excellent workmanship of their settings.

Best Way To Buy Diamonds

Check out the following video of a fancy intense yellow diamond ring I purchased from Leibish for my wife’s wedding anniversary. It’s absolutely stunning and very well made.

Follow this link to read the entire review and view detailed photographs of my purchase…

Leibish is the world’s premier specialist of colored diamonds that are 100% natural and untreated. Click here to browse through their handpicked selections of the finest colored diamonds!

Brilliant Earth – Best Place to Buy Lab Grown Diamonds

Brilliant Earth is a leading company for ethically sourced and eco-friendly jewelry in the industry. From carefully curated suppliers to the use of recycled gold and platinum, they aim to develop a more ethical and sustainable jewelry industry through their business practices.

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Why BrilliantEarth.com is the Best Place to Buy Lab Created Diamonds

– Largest retailer of lab created diamonds in the world. – Exquisite settings that are crafted with great craftsmanship
– Financing and layaway options available. – Lifetime manufacturing warranty. – Stunning wooden jewelry box made in New Zealand. – Free insured international shipping both ways. – Generous 30 day returns. – Massive inventory of diamonds for selection. – Affordable lab grown fancy color diamonds.

Just to be clear, Brilliant Earth offers both natural diamonds and lab created diamonds for sale on their website. I have personally bought and reviewed both types of diamond jewelry in person. You can follow these links (Brilliant Earth engagement ring review / lab grown diamond review) – to read our indepth reviews on both types of products.

Buy Certified Diamonds

The competitive edge Brilliant Earth has over other vendors is their huge inventory of graded lab diamonds (both white and fancy colored options). At the time of writing, BrilliantEarth.com lists more than 6,000 loose lab created diamonds in their inventory and I can tell you that no other vendor in the world comes close to the depth of selection they offer.

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Example of a loose diamond listing on BrilliantEarth.com…

Did you know that an equivalent natural fancy vivid pink diamond like this would cost at least 30-40 times more?

The point I want to make here is; a broader inventory provides you with more options and enables you to cherry pick the best diamond possible for any given budget/specifications.

Whether you are looking for ethical lab created diamonds or beautiful nature inspired ring designs, Brilliant Earth is a vendor that offers all of these and more! Click here to visit them today!

Blue Nile – Best Place to Buy Big Size Diamonds

Founded in 1995, Blue Nile is a one-stop solution for high quality diamond jewelry and is headquartered in Seattle. Over the years, they have grown from a small scale operation into the biggest online retailer of diamonds.

Mind you, this is no mean feat and the relationships they have established with some of the biggest manufacturers in the world has enabled them to offer a depth of inventory no one else can match.

Why BlueNile.com is the Best Place to Buy Big Diamonds

– Great selections of large size diamonds that are certified by GIA. – Free overnight shipping service and returns. – Financing options available via Blue Nile credit card. – 100% trade in policy for all GIA/AGS certified diamonds. – 24/7 expert service (available via live chat, phone & email)
– 30-day returns for risk-free shopping and 100% satisfaction. – Superb setting craftsmanship from at affordable prices. – Full lifetime warranty (complimentary repair, cleaning, and resizing). – Offers the most competitive prices to get the best value for money.

Example listings of large size diamond with superb light return at Blue Nile.

Quality control is something that Blue Nile take seriously and they stand behind every item they create. From initial design to the final workmanship, there are multiple quality checks at each stage of the manufacturing to ensure you get a ring that exceeds your expectations.

Having a lean business setup, they are able to drive down overheads and this results in cost savings that are passed onto customers. Their relationship with gem polishers also enables them to attain a good inventory of large size diamonds with high standards of cut quality.

BlueNile.com offers a great selection of brilliantly-cut diamonds and high quality settings that will last for generations to come. Click here to visit them and start browsing today!

Conclusion – Where’s the Best Place to Buy a Diamond?

So there you have it, these are the best places to buy diamonds and I personally vouch for them based on my own shopping experience with them. Not only do they offer customer orientated policies, the entire shopping process is hassle-free and fully transparent.

At the end of the day, the best place to buy your diamond is dependent on what you are looking for and the purpose behind your purchase. While the retailers here may have overlapping services with each other, they each have their own area of specialties which is among the best in the entire jewelry industry.

Now, I’d like to hear what you have to say.

What constitutes the ideal place for you to buy a diamond? Let me know by leaving a comment below. What kind of diamond are you looking for?

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