The analysis shows diamond jewelry leading as the most highly desired, and tangible luxury good overall (after being prompted with nine luxury items to choose from if money were not a concern). Vacations were the only luxury items ahead of diamond jewelry for both generations. Half of these natural diamond jewelry purchases were made for themselves which was largely driven by female consumers (72%). The women cited design as the most important value when making the purchase for themselves after versatility and long-term style and value. One in five respondents had made a luxury jewelry purchase within the last 24 months where half of those included natural diamonds. Respondents also largely attribute their affinity for diamonds to uniqueness as 70% agree natural diamonds are “one of a kind.
Almost 80% of purchasers had bought diamond jewelry as a gift in the last 24 months. This was largely led by men, often gifting significant others. The leading reason for gifting diamonds across groups was for their lasting value. 20% of these respondents say they will either definitely or probably purchase natural diamond jewelry specifically and 12% claim they expect to receive it as a gift. While the majority of diamond jewelry purchases were mostly centered around a life event or occasion, approximately 25% of purchases were for no specific reason. Women said they purchased diamond gifts for their mothers, children, and sometimes their significant other. The future for fine jewelry purchasing is optimistic as 37% of respondents intend to buy fine jewelry in the next 12 months and 27% expect to receive it.
Consumers sought out four to five retail touch points on average beforehand.
The analysis reveals further that consumers very commonly research diamond jewelry before making a purchase. 96% of the cohort is active on social media where 36% of respondents said they would consult social media platforms for ideas and advice prior to purchasing diamond jewelry. Most of the actual purchases occurred in-store, however 28% were made online in the last 24 months. Consumer focus on items that carry emotional symbolism. Value is heightened during this period as the country continues to endure the effects of the pandemic. 66% of respondents compared pricing online, 26% looked for social media advice and inspiration, and 24% read articles for tips. Most of this research was conducted online at 2.6 touch points being online and two being in-person. Consumers sought out four to five retail touch points on average beforehand. Of the retail purchases, most were made at independent jewelry stores rather than nationally known jewelry stores.
For a full analysis of the report, please visit naturaldiamonds.com
Buy Diamonds Wholesale
Access the full analysis of the report here.
The Natural Diamond Council (NDC) advances diamonds’ desirability by publishing in-depth and engaging features and trend reports, and sharing resources and information with consumers on the ultimate timelessness and singularity of this remarkable natural stone.
If you cherished this article and you would like to acquire additional data pertaining to Buy Diamonds Wholesale – diamonds.backtoglamour.com – (Click Home diamonds.backtoglamour.com) kindly take a look at our web site.
Size The ones with bigger gem are priced higher than the ones with smaller diamonds. The size or the thickness of the gold, platinum or silver sterling band along determines the overall price of the jewellery.
3 Carat Lab Oval Solitaire Engagement Ring
4.40 CTW Lab Radiant Engagement Ring
