Buying diamonds online has increasingly gained popularity for several good reasons. They also provide extensive inventories and detailed product information, allowing you to make well-informed decisions from the comfort of your home. Always read the return policy. However, there are some downsides to be aware of, such as the inability to see and feel the diamond in person before making the purchase (this is often overcome with generous return polocies). Despite the cons, it usually does pay to buy diamonds online, especially when choosing trusted platforms with comprehensive customer protection policies. Confirm that the dealer provides secure shipping methods.
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Here are five compelling reasons to buy diamonds online:
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1. Cost-Effectiveness: Online retailers typically have lower overhead costs, allowing them to offer diamonds at more competitive prices compared to brick-and-mortar stores.
2. Extensive Inventory
3. Convenience: Shopping online allows you to browse, compare, and make your purchase from the comfort of your own home, saving you both time and the hassle of visiting multiple stores. Where is the best place to buy a diamond ring online?
4. Detailed Information: Reputable online retailers provide comprehensive information about each diamond, often including high-resolution images and 360-degree videos, to help you make an informed decision.
5. Customer Protection: Trusted online platforms offer secure payment options, as well as flexible return policies, giving you peace of mind in your purchase. Are online retailers cheaper than brick and mortar stores?
Here’s what we’ll cover in this article
What are the major advantages of buying a diamond ring online?
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By shopping online you’ll also have a larger selection of well-cut diamonds. We’ll dig deep on this topic in this article, but here are some key points.
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Why Physical Retailers Can’t Compete With Online Retailers
We often receive emails from our readers who are hesitant to buy online, despite the fact that they know it will be cheaper.
We’ve found that far more people get taken advantage of by going into a store than purchasing online. Diamond buying is confusing and, deep down, you may realize that you’ll never know as much as the professionals selling the diamonds.
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Why you should trust us
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Many of our readers spend hours pouring over our numerous diamond reviews and diamond education articles. You can learn all the ins. But when you walk into a store, you have to be 100% sure you aren’t forgetting any minor detail (a single quality may seriously impact the value of the diamond). After all, you’re facing off against someone who is more prepared and more incentivized to make sure you walk out of that store with a diamond on their terms. Outs of diamond buying.
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When you purchase online, you have the advantage of going at your own pace, cross-referencing (with a site like ours) and checking off all the boxes. While we usually get paid by the online vendors we recommend, we have no reason to recommend one diamond over the other unless it’s the better choice for you. We’re also able to help with somewhat unbiased opinions.
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The opposite is the case for a retailer. Or would they rather sell the less desirable diamond that is dead weight in their inventory box and on their cash flow sheet? When you walk into a store, the less desirable the diamond, the more incentive the owner of the diamond has to sell it. The highly desirable, well-valued one that he can sell to anyone? Which item would a jeweler prefer to sell you?
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Partway through, they send me a message along the lines of ‘we went to this store and found this diamond that was such a great deal, so we snatched it up. Unfortunately, most stores make it very difficult to return a diamond ring. I’m not saying that you should unequivocally stick with online purchasing, but in general, online shopping will give you the best price and allow you to shop at your own pace.
Traditional Retailers
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Running a physical jewelry store is incredibly difficult. While this is a typical profit margin for the store, bear in mind that the wholesaler/manufacturer who sells them the product also has healthy profit margins. The typical apparel retailer runs a store on 40-50% gross margins. This gives them enough money to cover all the expenses a retailer incurs and, hopefully, leaves some leftover for profit.
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The truth is that the raw materials for clothing are only a fraction of the total cost of the product. The actual cost of the goods makes up a much larger percentage of the price than in most industries. That is certainly not the case when it comes to diamonds and diamond jewelry.
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Another issue is the cost of stocking a store. How much do you think it costs to fill up all the racks in a store? They either borrow money from a bank, buy the diamonds on credit from the wholesaler or just take the product on consignment. A typical diamond jewelry store needs to have a couple of million dollars of inventory on-hand. In any of those cases, the price has to be higher to cover the additional cost. The overwhelming majority of stores don’t have enough spare cash to pay for that inventory up front. Tens of thousands of dollars? A couple hundred thousand dollars?
In addition to these costs, they still have the regular overhead that any retailer faces. So the staff costs are pretty high. Rent and maintenance of a storefront (given that they are selling luxury items, this is pretty significant) and the cost of having a fully-staffed store. Diamonds are not a simple item where people can start selling them after a few hours of training.
Because diamond jewelry occupies a luxury section of the market, these costs are often substantial. As this Yahoo Finance article explains, luxury and accessible luxury retailers “are often located on high-end streets or in the top-performing malls, a factor that contributes to higher rent costs per square foot.”
These costs, which brick-and-mortar businesses need to pay in order to operate, all add to the price of a diamond for you as a consumer.
Online diamond vendors, on the other hand, are able to benefit from unique advantages in terms of economies of scale, fulfillment and inventory. This allows them to sell high quality diamonds for less, all while providing more choice to consumers. For example, these vendors can operate without buying diamonds on credit, taking products on consignment, or dealing with any of these additional supply costs. Many of these advantages are on the supply side, and as such, aren’t as visible to consumers.
Overall, buying a diamond online will garner you a better price and better selection than shopping for an equivalent diamond offline.
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Some people are nervous about buying diamonds online, but there are several reputable vendors that make online ring shopping a safe choice.
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These vendors also have excellent return policies. They send you a free shipping label, and all you have to do is pack it and ship it.
This is a vital part of shopping at an online diamond store, as you’re making a very large purchase without being able to actually see it or feel it in person. Having a policy in place to ensure hassle-free returns allows you to shop with the peace of mind to know you’ll never be stuck with a diamond you don’t want.
Wondering how the shipping works? Shipping from these vendors is secure. Make sure the box won’t give away what’s inside. They include insurance on all of their packages.
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Yes, you can buy a beautiful engagement ring online. Overall, buying an engagement ring online will give you the widest selection and the most competitive prices. Second, choose your setting.
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In most cases, engagement rings are 30-40% cheaper online than they are in physical stores. Because of the way diamonds are sold and distributed, diamonds are less expensive for online vendors.
By shopping online, you’ll get a large selection of conflict-free diamonds and beautiful settings at competitive prices.
Online diamond stores can even allow you to get a beautiful $1k engagement ring, which is significantly cheaper than anything you’re likely to find at a physical retailer.
The Best Places to Buy Diamonds Online
In our opinion, the below-listed are the best places to buy engagement rings online.
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Blue Nile
James Allen
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Throughout our many years of experience in the industry, we’ve vetted a huge number of online and offline diamond vendors across the globe. We know which vendors you can trust. Which ones to avoid.
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All of the vendors we mention offer an excellent diamond selection, competitive prices, good quality online imagery and great customer experience.
However, there are a few key differences between these vendors that you should be aware of if you want to buy a diamond online.
We’ve discussed these differences, as well as each diamond vendor’s unique advantages and disadvantages, below.
1. Blue Nile – Big Selection of Diamonds Online
They were the ones that made buying online mainstream. They created a market with two major advantages.
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The major revolutionary concept they have is that they don’t own their diamond inventory. They’re able to list their inventory of well-cut diamonds directly from those suppliers without actually purchasing the diamonds. The biggest cost for a diamond store is inventory. The wholesalers, in turn, get to make sales with minimal effort and are paid right away.
The second advantage is the low-cost overhead. This is far cheaper than a nice store. That comes out to about $333,000 per employee.65 million of sales. All they need to pay for is office space. And what about employment costs? They don’t need to constantly update the furnishings. A typical store that sells $10 million a year has about 30 employees. Warehouse space (for order fulfillment).
What does this all mean to you, the consumer? Simple as that. That is a significant saving for them – and ultimately: you.
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2. James Allen – High-Quality Imagery for Buying Diamonds Online
If the diamond is eye-clean, it’s eye-clean. (Although 90-95% of SI2 diamonds are not eye-clean). They currently have the best 360-degree video technology for viewing loose diamonds.
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3. Brian Gavin Diamonds – For Buying Brilliant Cut Diamonds Online
Their selection is large, their customer service is outstanding and their diamonds are unbelievably brilliant.
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Leibish & Co. If you’re looking specifically for a fancy color diamond, this is where you’ll want to start. is their product photography. Leibish own their diamonds outright and provide exceptionally high-quality photos of every stone, allowing you to easily see a stone’s color and clarity before purchasing. review.
For a full rundown of where to buy well-cut diamonds online, check out the best online diamond store guide. We summarized our reviews so it’s easier to figure out where to buy a ring.
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You can also contact us, and our diamond consultants will help you with more personalized advice.
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9 Steps to Buying A Diamond Online With Confidence
Here’s a step-by-step guide to help you wade through the online options and end up with a truly stunning stone.
1. Choose a reliable vendor: This is the first step for a reason. Search their websites for loose diamonds – all of which are conflict-free. If you don’t select a reputable vendor, it will be challenging to find a beautiful diamond at an excellent price.
2. Verify the certificate: A lab certificate is essential because it confirms that the diamond is what the seller states it is. Consistent labs in the world. But not all certificates are equal. These are the two most reliable.
3. Evaluate the cut: As you look through a vendors’ selection of loose diamonds, choose only excellent or ideal cut diamonds. For round cuts, ensure the depth percentage is below 62.5% and the table percentage is below 60%. Overall, watch to see if the diamond offers brilliance and sparkle. You also want to look beyond these gradings.
4. Look for eye-clean: Zoom in on the imagery of the diamond you’re considering to assess clarity. Check to see if there are any inclusions or blemishes. If you notice a blemish in the online photo or video, you’ll be able to see this in-person as well.
5. Gauge color: Most importantly, you want a diamond that looks white. Look at the diamond’s image closely to see if you notice any brown or yellow tinting.
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6. Decide on your carat weight: While the size appearance of a diamond is important to some, we feel that carat should be one of your final decisions. You want to select a beautifully cut diamond first, then ensure it appears white and carries no noticeable blemishes and inclusions. From there, spend the rest of your budget on carat weight.
7. Choose your setting style: Countless options are available online for your engagement ring setting. Above all, your setting style should be based on personal preference.
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8. Take your time: By buying online, you have the advantage of doing your research, making comparisons, and not feeling rushed by a pushy salesperson. As you shop, reference our diamond education articles for expert insights.
Reach out to us.
9. Ask for advice: Get an expert opinion on the diamonds you’re considering. We’ll give you a second eye. Reach out to us.
For more tips, check out our 1 carat diamond buying guide. You can also read about how to find conflict-free diamonds here.
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Contact Our Experts For Assistance With Buying Engagement Rings Online
The amount of options you’re presented with when buying diamonds online can be overwhelming. We’re here to help you sift through these options, and help you find the perfect diamond ring for your budget and style preferences.
Our aim is to help you come away with a purchase you’re happy with, and avoid the pitfalls that traditionally befall people shopping for diamonds and diamond jewelry.
If you want help finding well-cut diamonds or evaluating diamonds, contact our experts.
No questions asked returns within 30 days of shipment.
– No questions asked returns within 30 days of shipment.
Before you buy a diamond, get personal buying advice from industry veterans.
– Lifetime Warranty
– Free International Shipping
– Free prong tightening, repolishing, rhodium plating and cleaning every 6 months
– Provide insurance appraisals
– One free resizing within 60 days of purchase
– Free ring inscriptions
– Best-in-class high quality imagery of all diamonds in stock
– 24/7 Customer Service
– Best-in-class packaging
– No questions asked returns within 30 days of shipment.
– Lifetime Warranty
– Free Shipping
– Free prong tightening, repolishing, rhodium plating and cleaning every 6 months
– Provide insurance appraisal
– One free resizing within the first year of purchase
– High quality images of about half of their diamonds
– 24/7 Customer Service
– 100% credit towards future upgrades (must be at least double in value)
– Best in class fulfillment
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Buying diamonds online has increasingly gained popularity for several good reasons. Confirm that the dealer provides secure shipping methods. However, there are some downsides to be aware of, such as the inability to see and feel the diamond in person before making the purchase (this is often overcome with generous return polocies). They also provide extensive inventories and detailed product information, allowing you to make well-informed decisions from the comfort of your home. Despite the cons, it usually does pay to buy diamonds (
