Often, they are branded as ‘premium’ items and are noticeably pricier than other, similar diamonds.
The Benefits of Canadian Diamonds
The discovery of the diamonds also led to a boom in fair labour jobs from which aboriginal communities have benefited; this has resulted in economic prosperity for the locals. Canadian diamonds are also easily tracked. Sourced after purchase due to the strict auditing processes that are in place.
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The Myths Surrounding Canadian Diamonds
Myth: Canadian Diamonds are beautiful and high quality
Truth: Regardless of where it has been mined from, a diamond is only as good as the cut it is given and the clarity and color that is possesses. A pretty notion, but not a helpful one when it comes to diamond buying. Assume the diamonds will somehow mirror this romantic image. People become enraptured with images of the glacial artic.
Myth: The Canadamark™ guarantees a high-quality diamond
Truth: This is a really low bar to set. Uses the mark to keep the price of diamonds as high as possible. The programme shows the social benefits of the diamond mining industry. I wouldn’t recommend any of these grades for an engagement ring.
Myth: Canadian diamonds are the only natural diamonds that are conflict free
Truth: The premium you pay on Canadian diamonds is not an indicator that they are more ethical than other diamonds on the market, simply that they are beneath the guise of a clever marketing scheme.
Canadian diamonds come in around 15%-20% more expensive than diamonds sourced elsewhere. The first costs are in the specialized machinery that must be used to complete the process.
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Although we can see where the additional costs are going, they do not benefit the buyer in any way, nor do they result in a better looking or more ethical diamond.
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Canadian Diamonds: A Comparison
First, let’s look at this 1. However, at $8,660 it is seriously overpriced.
Next, we have a 1. The cut is beautiful and the overall performance of the diamond is superior. At $7,535 it is $1,125 cheaper than the Canadian diamond.
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The Final Word
Not only do these customers end up paying more, but this view taints the diamond market in general and is not accurate.
Whatever diamonds you are considering, look beyond clever marketing and sales gimmicks. Choose a diamond based on its performance, not its source.
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